BOSTON--(BUSINESS WIRE)--Visible Measures, the leader in content advertising data and technology, has been selected as the winner in the category of Best Big Data & Analytics Innovation for the 2016 MITX Awards.
The MITX Awards show is the largest and most prestigious annual awards competition in the country for technology and digital innovation. The categories in this year’s program showcase the disruptive marketing, creative, and emerging technologies happening in New England. Winners were announced in 33 categories at a sold-out event held on May 25th at the Westin Waterfront in Boston.
“Our team at Visible Measures is honored to be recognized for our work in video analytics and measurement as showcased through our video advertising planning product, the True Reach Planner,” said Brian Shin, founder and CEO, Visible Measures. “The award is a recognition of our platform as the only solution that enables advertisers to drive their digital video strategies based on comprehensive industry data and competitive intelligence.”
Visible Measures’ award-winning True Reach Planner is a first-of-its-kind intelligence platform for brands and marketers looking to gain more insight into their video advertising performance and strategies. It allows brands to get a sense of competitive performance, track their campaign performance across platforms (including paid, owned and earned) and benchmark those results against a custom competitive set, across any specified time period. With this technology, brands gain insight by seeing how much consumer attention their brand captures relative to its competition, also known as its “Share of Attention,” over a specific time period. The platform also offers data into brands’ “Share of Spend,” which provides estimates of video ad spend across the same brands. By utilizing True Reach Planner, brands can accurately guide their investment strategies and decisions around video advertising and prevent the wasting of advertising budgets on the wrong platforms at the wrong time.
“It is my honor to stand up on this stage and celebrate 20 years of MITX, and congratulate the companies and individuals that have been recognized – you are some of the most talented, creative and entrepreneurial individuals and organizations in the country,” said Amy Quigley, President of MITX. “I’m proud to be part of a community that is bursting with a curious intellect that drives innovation.”
The 2016 MITX Awards was made possible by the generous support of its sponsors and partners: Platinum Sponsors: PwC, and SapientNitro, Gold Sponsors: Morgan Lewis, TJX Companies and the Innovation and Design Building and Event Partners: AcclaimWorks, Atom Group, Black Math, Fasten and MassAV.
For the complete list of winners and other information please visit the MITX Awards Website.
About Visible Measures
Visible Measures, the leading content advertising technology provider, enables brands to better compete for consumer engagement by maximizing their Share of Attention relative to media spend in video content advertising. The company’s platform is fueled by a massive proprietary dataset, as well as patented programmatic technology that combines five trillion data points to reach more than 500 million unique monthly users across 600,000 web and mobile properties. World class advertisers and brands successfully rely on Visible Measures’ video content advertising platform every day to drive unmatched consumer engagement worldwide. Visit us online at www.visiblemeasures.com or follow us on Twitter @visiblemeasures.
True Reach and Visible Measures and the Visible Measures logo are registered marks owned by Visible Measures Corp. Other company and product names may be trademarks or servicemarks of their respective owners.
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