Observed on May 25 each year, National Missing Children’s Day honors the commitment to help locate and recover missing children by reminding parents, guardians, families and communities that every child deserves a safe childhood. It has been observed since 1983 by proclamation from President Ronald Reagan.
"National Missing Children’s Day serves as a reminder to both consumers and businesses to raise awareness for cause marketing initiatives that can have an extremely positive impact,” said John F. Clark, president and CEO, National Center for Missing & Exploited Children (NCMEC). “Research has shown that consumers prefer brands that are committed to positive social and environmental impact. With this in mind, companies can fight for an important cause, such as missing children, while increasing customer loyalty and employee morale."
In a joint effort with the NCMEC and U.S. Postal Service, Valassis’ Have You Seen Me?® photo program reaches millions of households each week in print, online and via a mobile app. The program has delivered hope to missing children and their families since 1985 and to date, 158 children have been recovered as a direct result. Valassis leverages the targeting and reach of its products to feature the photos of missing children where there is the greatest opportunity for a recovery.
“With Valassis’ extensive and targeted reach, we are proud to engage audiences on this critical cause,” said Victor Nichols, CEO of Valassis. “As we look to bring home missing children, we’ll continue to raise awareness across both digital and print channels, spreading the program’s mission to those who can help make a difference.”
For more information about this program, visit NCMEC at: www.missingkids.org. If you know the whereabouts of a missing child, call NCMEC’s 24-hour hotline at: 1-800-THE-LOST (1-800-843-5678).
Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine LLC are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis is a wholly owned subsidiary of Harland Clarke Holdings Corp.