Breakfast: Retail Market Trends and Opportunities in the U.S. - Analysis, Trends & Opportunities Report 2016 - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "Breakfast: Retail Market Trends and Opportunities in the U.S." report to their offering.

Breakfast: Retail Market Trends and Opportunities in the U.S. analyzes industry and consumer trends shaping the U.S. retail breakfast market. This report analyzes eight food and beverage categories significant to the retail market for breakfast, including hot and cold cereal; breakfast entrées and sandwiches; pancakes, waffles and French toast; breakfast baked goods; breakfast meats and meat alternatives; yogurt; breakfast & nutrition bars and breakfast supplements; and kids' breakfast.

In each case, the report 1) trends and analyzes the given category with consideration of key demographics to provide insight into growth opportunities and challenges; 2) covers category performance as it relates to consumer attitudes and behavior toward breakfast with a focus on how users define their normal breakfast; and 3) presents marketing and new product trends that are influencing the category in the grocery aisle.

The report also identifies challenges and opportunities relevant to retail breakfast marketers. It does so by digging into consumer need states that influence breakfast choices by comparing rationales for eating cold cereal and cereal/granola/ nutrition bars. To position growth opportunities within the breakfast daypart and beyond, it also analyses the extent to which breakfast foods straddle breakfast and snacking, as well as the degree to which consumers snack in the morning. Finally, it examines opportunities related to health and wellness, identifying the degree to which organic foods and gluten intolerant users eat a variety of breakfast foods; and the value consumers ascribe to healthy breakfast.

Report Structure:

Chapter 1: Executive Summary

Chapter 2: Breakfast Defined

Chapter 3: Challenges and Opportunities

Chapter 4: Breakfast: Retail vs. Restaurants

Chapter 5: Usage, Marketing & New Product Trends: Cereal

Chapter 6: Usage, Marketing & New Product Trends: Breakfast Entrées &

Chapter 7: Usage, Marketing & New Product Trends: Pancakes, Waffles &

Chapter 8: Usage, Marketing & New Product Trends: Breakfast Baked Goods

Chapter 9: Usage, Marketing & New Product Trends: Breakfast Meats &

Chapter 10: Usage, Marketing & New Product Trends: Yogurt

Chapter 11: Usage, Marketing & New Product Trends: Breakfast & Nutrition

Chapter 12: Usage, Marketing & New Product Trends: Kids' Breakfast

For more information visit http://www.researchandmarkets.com/research/2bnt5d/breakfast_retail

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Retail

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Retail