In 2015, the UK and Ireland ocean cruise market had its highest growth rate for 8 years, recording an increase of 9% or 145K more passengers compared with 2014.
2015 had followed several years of slow growth as the industry adjusted to a challenging economic climate which forced lower levels of new ship investment for the UK market while the withdrawal of international capacity from European destinations to the Caribbean also dampened growth.
The 2015 surge in passenger numbers was due primarily to the launch of P&O Cruises' Britannia and basing the Royal Caribbean International's Anthem of the Seas at Southampton between May and October. Cruise & Maritime Voyages has also introduced Magellan and Princess Cruises' Royal Princess returned to Southampton for spring and summer 2015.
The UK growth in 2015 outpaced that of the European market leader, Germany, but it was not sufficient to take the UK back to being the leading source market in Europe. Germany maintained its 28% market share while the UK increased its share from 26% to 27% However, measured in terms of bed nights, the UK and Ireland market is still the largest market in Europe with 18.9 million bed nights compared with the German total 15.8 million bed nights. On average UK and Ireland cruises at 10.6 nights are longer than German market cruises (8.7 nights) and the European average of 8.8 nights.
Trends in the UK and Ireland ocean cruise market can often be pinned down to the changes in market capacity and with less capacity increases scheduled for the market in 2016, it is unlikely that we will see as high growth in 2016 as we did in 2015, Nevertheless, the indicators are that the market has a solid base with a consistent first time cruiser percentage and the opportunity to raise the level of multiple cruise taking in the year to the higher levels seen in previous years.
The 9% growth in passengers in 2015 was accompanied by a 3% increase in average revenue per passenger. This should underpin some organic growth for 2016.
Key Topics Covered:
Introduction - UK And Ireland Cruise Market 2016/17
1. Ocean Cruise Holidays - Market Position
2. Ocean Cruise Holidays - Product Segmentation
3. Ocean Cruise Holiday - Age analysis
4. Ocean Cruise Holiday Takers - Brand and cruising loyalty
5. Ocean Cruise Holiday Takers - Cruise holiday booking analysis
6. Ocean Cruise Holiday Takers - Residence and readership analysis
7. Cruise Holidays - Why choose to cruise
8. Ocean Cruise Holidays - Ultra Luxury Cruise Collection
9. European Market
10. UK River Cruise Market
11. UK Cruise Port Statistics
For more information visit http://www.researchandmarkets.com/research/gb2wgd/uk_cruise_market
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