Semafone’s New Senior Vice President for Global Partnerships and Alliances Sees Need for Greater Data Security

Based in new Boston headquarters, Margie Frasier to expand Semafone’s global footprint while bolstering strategic partnerships

BOSTON & ORLANDO, Fla.--()--Semafone, which provides secure payment software for contact centers, today announced the appointment of Margie Frasier as the Senior Vice President for Global Partnerships and Alliances. With more than 20 years of channel sales and technology experience in the telecommunications industry, Margie will be responsible for: managing strategic alliances and building new worldwide partnerships. Coupled with the recent opening of Semafone’s North America headquarters in Boston, this appointment underlines the company’s high growth expectations worldwide.

“Today, customers want to do business with companies that care about managing and keeping their personal data secure and we’re increasingly seeing that businesses are recognizing the need to improve security,” said Margie Frasier, Senior Vice President for Global Partnerships and Alliances at Semafone. “For companies of any size, it’s not just about compliance – it’s about the reputational damage that a data breach causes and the economic ramifications. I chose to come to Semafone because the company is approaching this huge opportunity with tremendous innovation. There is nothing more professionally rewarding than sharing the right solution with companies wanting to protect their brand. I am looking forward to continuing the company’s ongoing growth and momentum.”

Semafone’s innovative technology creates a secure zone for payment transactions, effectively removing card data from the call center or other business operations, reducing the card data environment and enabling easy compliance with Payment Card Industry Data Security Standards (PCI DSS). By removing the sensitive data from the environment, Semafone mitigates the devastating financial or reputational risk caused by data breaches.

Tim Critchley, Semafone CEO, said, “Margie’s deep understanding of the telecom and enterprise technology industries will aid Semafone in achieving our ambitious growth plans, worldwide. I am confident that her experience working with a broad range of global service providers and enterprises, when combined with her technical knowledge, will translate to broad adoption of both Semafone’s philosophy and technology for safeguarding sensitive personal data and reducing the reputational risk of a data breach. I am extremely pleased to welcome her to the Semafone team.”

Semafone already works with several leading companies in North America, including clients: Aimia, Amica, Aviva Canada, Consolidated Communications, Rogers Communications and TVG among others. Globally headquartered in the UK, Semafone has a client base spanning 14 countries on five continents and was named on The Sunday TimesSME Export Track 100 list, recognizing British companies with the fastest growing international sales.

For more information, please visit: www.semafone.com.

About Semafone
Semafone provides software to contact centers so they can take personal data securely over the telephone. Semafone’s patented data capture method collects sensitive information such as payment card or bank details and social security numbers directly from the customer’s telephone keypad for processing. This prevents personal data from entering the contact center, which protects against the risk of fraud and the associated reputational damage, ensuring compliance with industry regulations such as PCI DSS.

The company was founded in 2009 and now supports customers in 14 countries on five continents. Semafone doubled international sales in 2015 and was named on The Sunday Times’ SME Export Track 100 list, recognizing British companies with the fastest growing international sales. A wide range of industry sectors use Semafone technology to secure their call centers, including: financial services, media, retail, utilities, travel and tourism and the public sector.

Contacts

MIX PR for Semafone
Matthew Mors
semafone@mix-pr.com

Contacts

MIX PR for Semafone
Matthew Mors
semafone@mix-pr.com