RANDOLPH, Mass.--(BUSINESS WIRE)--Showcase Cinema de Lux Randolph today announced the completion of a multi-stage, full-scale redesign and renovation project. The exciting enhancements include fully customizable recliner seating, a state of the art lobby bar, a concessions stand makeover, an IMAX® theatre redesign with all new seating and a captivating, illuminated entrance build-out, and the highly anticipated addition of Showcase Cinemas’ second MX4D® theatre featuring innovative cinema technology.
Showcase MX4D® offers the next generation of movie-going experiences, featuring “pitch, roll and heave” motion seats, air and water blasts, leg ticklers, fog, scents, and other special effects that emanate from the patrons’ seats or from inside the theatre itself. The nuanced effects are artfully designed to enhance the on-screen action and sound, working together to transport the patron more deeply into the motion picture.
“We are absolutely thrilled to unveil the MX4D® theatre in Randolph, just in time for the debut of the first summer 2016 blockbuster: X-Men: Apocalypse,” said Amber Stepper, vice president, global marketing, National Amusements. “Randolph is Showcase’s second theatre to feature this immersive MX4D® technology and only one of two on the East Coast.”
The majority of the theatre’s 16 auditoriums now feature fully-powered reclining plush premium seats at no extra cost to the customer. Advance seat reservation is also available. The theatre’s popular IMAX® auditorium has been transformed, now featuring a spectacular entrance, brand new seats and new carpeting.
In addition to enhanced comfort and the latest in cinema technology, the theatre's new premium lobby bar offers an extensive menu of innovative cocktails on tap, hand-crafted, signature cocktails, seasonal craft beers on draft, bottled beer and wines by the glass which patrons can bring directly to their seats. As guests enter the theatre they will be greeted by a whole new design including chic new carpeting and freshly painted walls in both the lobby and concession areas.
“We are proud to relaunch Showcase Cinema de Lux Randolph and excited to offer the very best theatre in the area,” said Stepper. “Whether it’s reclining in comfort, taking a drink to your seat, immersing yourself in the IMAX® experience, or being thrilled by MX4D®, this theatre includes so many exciting new features that our customers are sure to love!”
These enhancements are part of a series of full scale renovation projects spearheaded by the theatre’s parent company, National Amusements. To learn more about Showcase Cinema de Lux Randolph, or to view movie showtimes and purchase tickets online, visit www.showcasecinemas.com.
ABOUT NATIONAL AMUSEMENTS
National Amusements, Inc., is a world leader in the motion picture exhibition industry operating more than 950 movie screens in the U.S., U.K. and Latin America.
National Amusements delivers a superior entertainment experience in theatres around the world under its Showcase, Multiplex, SuperLux and Cinema de Lux brands. Based in Norwood, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service MovieTickets.com and is the parent company of both Viacom and CBS Corporation. Visit them at www.showcasecinemas.com.