NASHVILLE, Tenn.--(BUSINESS WIRE)--mSIGNIA, the inventor of digital biometric technology and a leader in frictionless user authentication, today announced it has been named a “Cool Vendor” in the 2016 Gartner Cool Vendors in UEBA, Fraud Detection and User Authentication1 report. According to Gartner, advanced analytics is becoming a widely used mechanism for improvement of fraud detection and identity assurance and provision of adaptive access based on dynamic factors and variables.
“We believe mSIGNIA’s selection as a Cool Vendor establishes that online services and users are ready for an authentication method that does not sacrifice confidence for convenience,” said Paul Miller, CEO of mSIGNIA.
Online service providers, including financial and payment services and e-commerce, face the challenge of preventing fraud without adding friction to the transaction process. By applying dynamic data analysis to learn how data stored on a user’s smartphone is used and changes over time, mSIGNIA creates the user’s digital biometric profile. When deployed as the first method of authentication, the profile can be safely and easily recognized on any device, reducing the need for passwords.
To access the complete 2016 Cool Vendors in UEBA, Fraud Detection and User Authentication report, visit Gartner.com.
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1Gartner “Cool Vendors in UEBA, Fraud Detection and User Authentication, 2016” by Andrew Walls, Brian Reed, Avivah Litan, Sandy Shen and Craig Lawson, 02 May 2016.
About mSIGNIA
mSIGNIA provides safe, customer-friendly
authentication using patented data analytics that can recognize a user
by their data, or digital biometric, across any device including new
devices. Our iDNA platform provides a privacy-compliant digital
biometric with sophisticated mobile app security so online services can
identify users, recognize devices, and reduce fraud — all while
improving the customer experience. mSIGNIA is a technical associate of
the FIDO Alliance and EMVCo. To learn more, visit msignia.com.
