NEW YORK--(BUSINESS WIRE)--Andrew Stark, SVP of Content Solutions at PulsePoint, will lead an informative and enriching IAB webinar exploring content marketing metrics beyond the click and discuss the importance of leveraging engagement metrics to measure content marketing campaigns. Stark and a panel of content marketing experts will explore the ways in which a content marketer can measure how consumers engage with their content, such as how much time was spent on a page, how far the consumer scrolled down the page, how quickly they scrolled and whether they shared the content on social accounts.
Susan Borst, Director, Industry Initiatives, IAB
Andrew Stark, SVP Content Solutions, PulsePoint
Jonah Goodhart, CEO & Co-Founder, MOAT Analytics
Ali Pfaff, Director of Custom Content Solutions, The San Francisco Chronicle (HEARST)
Shabnum Mehra, Digital Strategy/Media Strategy/GMD, AKQA
Ryan Lauder, Director of Consumer Engagement, TaylorMade-adidas Golf Company
When: Wednesday, May 25, 2016; 2pm - 3pm ET
Where: Register online via the IAB website
Who & How: All interested parties must register for the webinar on the IAB website to receive a link to the GotoWebinar live stream. At the time of the webinar registrants may view the live presentation. To register visit: http://www.iab.com/events/content-marketing-campaign-metrics-moving-beyond-click/
PulsePoint, a global programmatic advertising platform, fuses the science of programmatic targeting, distribution and optimization with the art of brand engagement. The PulsePoint platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights. Investors in the company include Draper Fisher Jurvetson (DFJ), DFJ Gotham Ventures, New Atlantic Ventures (NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices in San Francisco, CA and London, UK.