BOULDER, Colo.--(BUSINESS WIRE)--IMM, a full-service, independent digital agency, has added two new personnel to the leadership team. Rob Hofferman joins as Senior Vice President, Client Partnerships and Corien de Jong joins as Senior Vice President, Executive Creative Director.
“Rob and Corien bring a wealth of industry knowledge to IMM,” said Sean Baker, IMM Chief Client Officer. “As we continue to deliver on our mission to combine people and technology to create campaigns that get smarter every day, their experience is an invaluable addition to our team.”
Rob Hofferman was most recently founder and partner at Grenadier, an integrated agency based in Boulder that represented brands such as Sunny Delight Beverages Companies, Waterpik and Rio Grande Mexican Restaurants, among others. He brings more than 25 years experience working with major brands and holding executive titles at agencies such as BBDO; Kay & Partners; Grey NY; and Sterling, Rice & Partners. Hofferman will report to Baker, Chief Client Officer and is responsible for overseeing account management.
“IMM is filled with some of the smartest people I've come across in this business. Their dedication to data and technology and how to apply it is astounding,” Hofferman said. “IMM has expertise in understanding what motivates digital consumers to not only click, but what motivates them to buy.”
Corien de Jong brings 20 years experience as an art and creative director, most recently as creative director at Denver-based Leopard, where she built an award-winning team. She has worked with brands such as MetLife, Monster, Delta Airlines and more. Prior to Leopard, de Jong worked at McClain Finion, Modem Media out of Digitas, and FCBi. De Jong will report to Baker and is responsible for overseeing all creative work.
“IMM has an entrepreneurial approach that’s born out by the range of disciplines under one roof: creative, software engineering, advanced-analytics, media and strategy. It’s the opportunity I’ve been looking for,” said de Jong.
IMM is a full-service digital marketing agency that builds marketing programs that get smarter every day and increase in value over time. Following the concept of Ideas Made Measurable, IMM builds unique and custom results-based programs by leveraging a unique combination of people and technology.