Allure Announces Novo, Behavior-based Security Solution; Equips Security Professionals to Take Action Against Data Loss

NEW YORK--()--Allure Security Technology Inc. announces the release of Novo, a next generation DLP product that unites user and entity behavior analytics with beacon technology to stop data loss. Novo’s machine learning technology learns user behavior and tracks enterprise data on devices and in the cloud, while our mitigation engine gives security professionals the power to take targeted action against threats. No need to take preemptive measures — to constantly monitor for risky employees or prematurely shut down applications or resources — as Novo continuously authenticates behavior across devices, both inside and outside the enterprise.

“The corporation is no longer a single entity - it’s now distributed through all the people who work for that organization,” said Salvatore Stolfo, CEO of Allure. “That’s why security now has to be pushed down closest to the user, and there’s nothing closer than the mobile in their pocket or the laptop in their backpack. The phone has direct access to all the assets of the corporation and it’s anywhere and everywhere in the world, which is why we protect users on devices.”

Novo keeps businesses safe by enabling them to:

  • Secure people and devices with host-level user behavior monitoring.
  • Identify unusual activity in real-time without disrupting workflow.
  • Interact with data and visualizations regarding events, people and devices.
  • Respond immediately to prioritized alerts to stop sensitive data loss.

While most companies view employees as their biggest threats, Allure believes they are necessarily our strongest security allies. Using active behavioral analytics, Novo learns how people use their devices — how they search, when they access applications, and which files they touch — to create a unique behavioral profile for every user. All of this data constitutes the backbone of Novo to continuously authenticate the rightful user and clearly identify abnormal behavior.

A scientifically validated user study of Novo proved 95 percent accuracy with just one false positive per 40-hour work week. This proven low occurrence of errors can positively impact a business’s productivity – security professionals are not chasing down dozens of false leads every week.

“At Allure, we strongly believe in building intuitive security solutions for humans — not machines. Security solutions need to better align with the goals of the businesses they protect, and Novo takes a giant leap in this direction,” said Stolfo. “Novo is easy-to-use, effective and empowers people to take an active role in protecting their company against security breaches. We are confident this approach is the future of security, and look forward to growing our offerings in this manner.”

Novo Availability

Novo is now available to customers as a subscription service. Learn more about Novo here: http://www.alluresecurity.com/novo/

Please contact Allure for enterprise pricing: http://www.alluresecurity.com/contact/.

About Allure

Beginning in a Columbia research lab, Allure has been developing and testing security technologies since 2011, with $10 million of support from DARPA and DHS. The team holds more than 55 patents and has published over 300 papers focused on intuitive security solutions that evolve with the way people work. More information can be found at: http://www.alluresecurity.com.

Contacts

Allure Security Technology Inc.
Erin Ehsani, 877-669-8883 x 703
erin@alluresecurity.com

Release Summary

Allure Security Technology Inc. announces the release of Novo, a next generation DLP product that unites user and entity behavior analytics with beacon technology to stop data loss.

Contacts

Allure Security Technology Inc.
Erin Ehsani, 877-669-8883 x 703
erin@alluresecurity.com