LONDON--(BUSINESS WIRE)--Technavio has announced the top eight leading vendors for the global advertising display market in their latest research report. This market research study predicts the global advertising displays market to grow at a CAGR of almost 6% until 2020.
To identify the leading vendors, Technavio’s market research analysts have considered the top contributors to the overall revenue of this market. To calculate the market size, researchers have considered revenue generated from the sales of digital signage advertising hardware components, maintenance, and media services.
Technavio analysts have segmented the market by the following type of advertising display along with discussing every segment in the forecast period:
- Media revenue
- Digital signage software
- Media players
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“The growing replacement of physical billboards with dynamic and interactive billboards drives this market. Advertising revenues are growing and the total ad spending is anticipated to record at a CAGR of 4.5%, while digital outdoor advertising will likely grow at 11.76% during the forecast period. This is a strong indication of digital outdoor advertising to be the future of advertising,” said Soumya Mutsuddi, one of Technavio’s lead analysts for advertising research.
“As digital signage systems become increasingly cost-effective, end-users will spend less on innovative digital outdoor advertising. Over the next four years, digital signage vendors are expected to employ edge-servers, content management systems, and distribution software, and provides optimal solutions based on target audience and advertising campaign,” added Soumya.
The top four key vendors being LG Display, NEC Display Solutions, Samsung Electronics, and Sony Corporation are all giants in the advertising display market. However, due to a combination of global economic momentum, international mega events, and increased healthcare, political, and transit advertising spending, many other prominent vendors will have a significant impact on the market as they take advantage of its growth prospects.
Top eight prominent vendors in the global advertising displays market:
3M offers a wide range of digital signage solutions, used by over 120 networks in more than 23 countries. Its software is designed to support digital signage solutions ranging from single screen installations to worldwide networks.
Adflow Networks offers interactive and marketing solutions like digital signage, video walls, digital menu boards, product displays, and projection technologies.
AU Optronics offers TFT-LCD panels ranging from 1.4 to 85 inches in sizes. It was formed in 2001 after the merger of Acer Display Technology and Unipac Optoelectronics Corporation. In October 2006, AUO acquired Quanta Display.
BrightSign offers ultra-reliable, solid-state hardware with advanced features and PC-class performance for digital signage.
IBASE technology manufactures and supplies industrial panel PCs, motherboards, SBCs, embedded systems, and digital signage players.
Keywest Technology offers a range of digital signage systems, digital door signs, digital signage software, and interactive digital signage solutions.
Omnivex provides software for digital signage for managing digital signage networks, including real-time data acquisition, content management and distribution, and remote device monitoring and management.
Panasonic offers high-quality HD and 4K professional displays, interactive technologies, and network-based multimedia content.
Browse related reports:
- TV Ad-spending Market in the US 2015-2019
- Global Outdoor Advertising Market 2015-2019
- Global In-app Advertising Market 2015-2019
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Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.
Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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