This research report titled ‘Global Test Preparation Market in the US 2016-2020’, provides an in-depth analysis of market growth in terms of revenue and emerging market trends. This market research report also includes up to date analysis and forecasts for various exam segments, including university exams, certification exams, high school level exams, and elementary exams.
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“In fall 2014, institutions in the US received more than 2.1 million applications, and it was further extended by 850,000 offers until the fall of 2013. The market is witnessing an increase in the intake of international graduate enrollments at institutions all over the US, and this trend has borne a positive impact on student enrollments in test preparation services,” said Navin Rajendra, one of Technavio’s lead analysts for higher education.
“There are many new changes that have been introduced in competitive exams such as evidence-based reading and writing and there is no penalization for the selection of incorrect answers. Likewise, changes in the uniform CPA exam to increase assessment of higher-order skills has further pressured students to aim for high test scores,” added Jhansi.
Test preparation market in US 2015 (%)
• University exams
• Certification exams
• High school exams
• Elementary exams
• Other exams
Source: Technavio research
Test preparation market in US by university exams segment
The test preparation market in the US by the university exams segment was valued at USD 1.23 billion in 2015. During the past decade in the US, test preparation centers doubled from 5,500 to 11,000. Mandatory requirements such as taking the SAT and ACT exams for admission at colleges and universities has driven the need for such service centers. As the student population in the country is on the rise, universities are further implementing stringent selection processes owing to an increase in the number of international students from countries like India and China. These factors indicate that the demand for test preparation service centers will represent an upward trend leading to the market growth.
Test preparation market in US by certification exams segment
The test preparation market in the US by the certification exams segment was valued at USD 1.21 billion in 2015. Since the of 2008-2009 economic crisis, employers in the US have shown increasing preference for certified candidates to ensure high quality and curb recruitment costs. An increase in the information technology market, primarily in cloud computing services has therefore led to the emergence of niche and parallel industries. This in turn gave rise to new knowledge requirements from a technology and concept perspective. Cloud computing certifications for tools such as Salesforce, Hadoop, and Pega are in demand in all major organizations, and this trend promotes the test preparation market in the US.
Test preparation market in US by high school exams segment
The test preparation market in the US by the high school exams segment was valued at USD 1 billion in 2015. This segment includes exams such as secondary school admission tests, independent school entrance examinations, and cooperative admissions examination programs that determine the scope of admissions to middle and high schools. These tests are organized at three levels for different grades. The first level includes tests for students in grades five and six. The second level conducts it in grades seven and eight. The third level evaluates students from grades nine to 12.
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