The hair care market is considered one of the maturest markets in India. Due to increase hair regarding issues, the demand for hair care products like usual and expert shampoo, conditioners, hair colors and hair oils are increasing rapidly, thereby providing high impetus to the India hair care market. The wealthy class as a beauty treatment and hair colorants has now become a lifestyle need.
Hair care has become an exciting legroom for new product developments and manufacturers are trying to convince consumers that they should adopt a hair care regimen by various product launches and aggressive marketing strategies. However, the availability of counterfeit hair care products is one of the major challenges in the market.
India's Hair Care Market is growing with a CAGR of 16.95% from last five years and is projected to increase further by the year 2021 due to rising personal care, brand awareness, increasing disposable income, growing demand in middle class people and affordable price of hair care products in the form of mass shampoo, hair oil and hair colors. The unorganized market in this industry is not able to keep pace with organized market. Keeping in point of individuality and personal grooming & care, the youngsters, women, men, etc. majorly fuelled the sales in the hair care market.
Key Topics Covered:
1. Executive Summary
2. Global Hair Care Market Outlook
3. India Hair Care Market Outlook
4. Company Profiles
- Hindustan Unilever Limited
- Dabur India Limited
- Procter & Gamble (P&G)
- Marico Limited
- CavinKare Pvt. Ltd.
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