The India Refrigerator market increased with a CAGR of 15.70% from 2010-14 and it is expected to grow more in upcoming years. Rising household income, improving living standards, rapid urbanization, increasing number of nuclear families, large untapped market and environmental changes are major growth drivers for the refrigerator industry. The major players are cutting their prices and launching the new models with advanced features and new designs. With the rising per capita income levels, declining prices and consumer finance the refrigerator market is expected to grow in future years.
According to the report, the refrigerator market which is broadly divided into two categories such as direct cool and frost free, both segments would continue to be strong for future years however in long run frost free models will occupy the larger market share. The frost free refrigerator market of India is gaining massive popularity and momentum over traditional refrigerator models.
There is a trend for double door refrigerator which starts from 200 liter capacity to maximum 500 liters. The demand for refrigerator in India is mainly from urban areas which accounts for 75 percent share. Available features, Energy star rating, Warranty, Quality, Space, price, cleaning ease functionality and styling are currently major influential factors while purchasing a refrigerator.
The competition between different manufactures in the Indian refrigerator market has changed over time with many players entering and leaving the market. Both LG and Samsung, multinational companies from Korea have managed to capture a combined 50% market share in refrigeration industry in India.
Key Topics Covered:
1. Executive Summary
2. Global Refrigerator Market Outlook
3. India Refrigerator Market Outlook
4. India Direct Cool Refrigerator Market
5. India Frost Free Refrigerator Market
6. Company Profiles
- Samsung Electronics
- LG Electronics
- Whirlpool Corporation
- Godrej & Boyce Ltd.
Videocon Consumer Electronics & Home Appliances
For more information visit http://www.researchandmarkets.com/research/jw29tx/india