Hilary’s Expands Line of Veggie Bites with Three Innovative New Flavors

Free-from Leader Expands Frozen Veggie Bites Product Line with New Flavors Inspired by Company’s Midwestern Roots and Global Culinary Perspective

Hilary's new Veggie Bites: Mediterranean, Broccoli Casserole and Spicy Mesquite (Photo: Business Wire)

LAWRENCE, Kan.--()--Hilary’s, the creator of convenient and culinary foods that are made from real ingredients and are free-from common allergens, has expanded its frozen product portfolio, introducing three new innovative flavors of veggie bites: Broccoli Casserole, Mediterranean and Spicy Mesquite – a special nod to Hilary’s Midwestern roots and the brand’s creative perspective on BBQ. The frozen bites product is versatile and easy to prepare as an appetizer, snack or an entree when served in a wrap or salad.

“We listened to our customers and we know they’re hungry for options that make healthy eating delicious and easy,” said Becky Harpstrite, Vice President of Marketing at Hilary’s. “Our new flavors extend their ease of creating great tasting meals by integrating diverse ingredients and prove that free-from eating doesn’t have to be bland or boring. It’s eating well made easy.”

From freezer to table in minutes, Hilary’s versatile veggie bites are great for busy lives and perfect as a tasty appetizer or as an addition to salads and casseroles. The full product line includes:

  • Original: the original, packed with a healthy mix of whole grains and veggies
  • Spicy Mesquite *New: sweet and smoky flavor with carrots and beets
  • Broccoli Casserole *New: crispy crunchy outside, packed with broccoli, carrots, onion and garlic
  • Mediterranean *New: fragrant herbs, tender garbanzo beans and lemon juice

Each of the new products continues Hilary’s tradition of delicious, culinary-inspired foods. All are made from Non-GMO Project Verified, Certified Gluten-Free, and Certified Organic ingredients and are free-from common allergens including diary, eggs, soy, nuts and corn. Hilary’s is currently the #1 selling veggie burger brand as measured by SPINS, the leading provider of retail consumer insights, analytics and consulting for the natural, organic and specialty products industry. Hilary’s products are available in conventional and natural grocery stores nationwide and in Canada. For more information or to find a store near you, please visit www.hilaryseatwell.com.

About Hilary’s

Hilary’s is the creator of convenient and culinary foods that are made from real ingredients and are free-from common allergens. On a mission to help heal the American diet, Hilary’s is an innovator and disruptor in the natural food industry, creating delicious, convenient, family friendly, common allergen-free foods for all people who are seeking tasty, nourishing cuisine. Hilary’s robust portfolio includes frozen veggie burgers, frozen veggie bites and shelf-stable salad dressings. All products are certified gluten free, Non-GMO verified, certified organic and free-from common allergens including diary, eggs, soy, nuts and corn. Hilary’s is currently the #1 selling veggie burger brand as measured by SPINS, the leading provider of retail consumer insights, analytics and consulting for the natural, organic and specialty products industry.

Contacts

Rachel Kay Public Relations
Tiffany Higgins, 858-750-9295
Tiffany@rkpr.net

Release Summary

Hilary’s, creator of convenient and culinary foods that are made from real ingredients and are free-from common allergens, has launched three new innovative flavors of veggie bites.

Contacts

Rachel Kay Public Relations
Tiffany Higgins, 858-750-9295
Tiffany@rkpr.net