CONGERS, N.Y.--(BUSINESS WIRE)--Alliance Consumer Growth (“ACG”), a leading consumer-focused investment firm, today announced that it has successfully exited its investment in its partner company Ripple Brands Collective, LLC (“barkTHINS”), which was acquired by The Hershey Company ("Hershey") on April 25, 2016. Terms of the transaction were not disclosed.
barkTHINS was founded in 2013 by entrepreneur and CEO Scott Semel. ACG invested in barkTHINS in early 2014. Since then, barkTHINS has transformed the confectionery snacking category and has experienced explosive growth. Along with ACG’s collaboration, barkTHINS significantly grew distribution in new and existing regions and launched highly successful marketing and branding campaigns.
"We are tremendously gratified by the growth and success of barkTHINS," said Semel. "Our team has done a spectacular job building the brand and creating a new category of snacking chocolate. It has been a pleasure to partner with ACG. They have been a fantastic and consummate growth partner and a key advisor every step of the way. We now look forward to continuing our growth with Hershey."
Trevor Nelson, Managing Partner at Alliance Consumer Growth, said, "Scott created an extraordinary brand and product and combined that with a world-class team to help him build the business over the last two years. barkTHINS' success is an example of real entrepreneurial ingenuity and excellent business leadership. We are proud to have been part of barkTHINS’ growth and grateful for the extraordinary efforts of the entire barkTHINS' team. We are confident that barkTHINS will continue to thrive for years to come under Hershey's ownership."
Ripple Brand Collective and Alliance Consumer Growth were advised on the transaction by Deutsche Bank Securities, Weil Gotshal & Manges, and Much Shelist, P.C.
Founded in 2013 by entrepreneur Scott Semel and based in Congers, NY, barkTHINS is owned by The Hershey Company and develops and markets a line of delicious chocolate “thins.” The brand combines simple, non-GMO certified ingredients, including Fair Trade cocoa and various inclusions ranging from pretzel and almond, to toasted coconut. barkTHINS are available in four core flavors. www.barkthins.com
About Alliance Consumer Growth
Alliance Consumer Growth ("ACG"), with offices in New York and Los Angeles, is a leading growth equity fund that provides capital and value-added partnership to the most promising emerging consumer product and retail brands. Notable brands that ACG has successfully partnered with include Shake Shack (subsequently completed an IPO as NYSE: SHAK), Suja Juice (ACG’s stake was subsequently acquired by The Coca-Cola Company), KRAVE Jerky (subsequently acquired by The Hershey Company), EVOL Foods (subsequently acquired by Boulder Brands), barkTHINS (subsequently acquired by The Hershey Company), Babyganics, PDQ Restaurants, Tata Harper Skincare, Tender Greens, Way Better Snacks, and NUDESTIX. www.acginvestors.com