DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Millennial Menus: Culinary Trend Tracking Series" report to their offering.
Demanding what you want, how you do and don't want it, and when you want it are hallmarks of Millennials, the 69 million U.S. adults currently age 18-34, and it's not just about food. Data show that the Millennial age cohort is significantly more likely than those 35+ to like standing out in a crowd, to enjoy making fashion statements, and to expect their car to express their own personality. As the new slogan from Burger King has it, it's not just Have It Your Way it's Be Your Way.
This issue of Culinary Trend Tracking Series (CuTTS) explores how to cultivate the demanding but trend-setting Millennial generation as consumers by focusing on the following strategies and product categories: Customization. Salad bars and self-service hot food stations set the stage in both food-service and retail for a full-fledged customized dining lifestyle. Once customers get a taste of customization, they won't look back.
Key Topics Covered:
- Ch 1 Customization: Let Them Build It, They Will Come
- Ch 2 Mashups: Thoroughly Modern Medleys
- Ch 3 Millennial Munchies: Snacks on the Rise
- Ch 4 Bowling for Dollars: Why Bowls Are a Big Thing
- Ch 5 Shrubs and Digestives: What's Old Is New Again
For more information visit http://www.researchandmarkets.com/research/4tkv3d/millennial_menus