WASHINGTON--(BUSINESS WIRE)--McBee Strategic Consulting (MSC), LLC, a leading lobbying and strategic communications firm, announced today that it has hired the ONE Campaign’s Garth Moore to run its digital media offerings.
The move comes as McBee brought full video operations in house earlier this year to diversify revenue and create a seamlessly integrated digital shop for clients. Moore, who managed North American digital operations for Bono’s global advocacy nonprofit for five years, will take over the leadership of the firm’s fast-growing digital business, which has been integrated with communications clients since 2015.
“Today, we have put ourselves in position to offer world-class digital media counsel and services to clients globally,” said Managing Director Eric Bovim, who runs McBee’s communications group and sits on the firm’s Executive Committee. “Garth’s deep management experience and track record of innovation are what made him our top choice.”
Moore has more than 20 years of digital communications experience, from managing digital communications and fundraising for the ASPCA, consulting with global NGO and corporate social good clients, to helming ONE Campaign’s digital advocacy and communications. During his tenure with ONE, digital membership grew 4 million members and digital advocacy engagement increased by 700 percent.
“I’m excited to lead the digital team at McBee,” said Moore. “I look forward creating a unique and exciting array of offerings with the team of thought leaders that will integrate digital strategy across McBee’s areas of expertise.”
About McBee Strategic Consulting
McBee Strategic advises corporations, institutions, and trade associations across a range of services including traditional advocacy, strategic communications and digital media. Founded in 2002, the firm represents some of the world's most innovative companies and associations in the aviation and aerospace, defense and security, energy, financial services, health care, technology, and transportation sectors. Since its inception, the firm has been consistently recognized as one of Washington's premier advocacy and strategic communications firms.
For more information, please visit www.mcbeestrategic.com.