A recently published report shows that, despite having a small population of just over 9 million, B2C E-Commerce sales volume in the UAE is higher than in other countries of the Middle East region. The report, titled UAE B2C E-Commerce Market 2016, includes information about characteristics and trends regarding online shopping in the UAE.
The UAE is famous for its well established shopping malls, but B2C E-Commerce is also growing fast. Factors influencing the rapid growth of online shopping are the high percentage of the population connected to the internet, and increasing smartphone usage, along with growing consumer demand. Smartphone owners in the UAE use their hand held devices more than computers to connect to the Internet. Because of this, the share of B2C E-Commerce completed on mobile devices doubled between 2013 and 2015.
The new report also points out that online shoppers in the UAE are unique in the high portion who shop exclusively outside their country. Nevertheless, the leading shopping website in the UAE is a local company. This company, Souq.com, recently received healthy investment which will permit it to expand its online shopping presence. Souq.com and a handful of other leading online retailers have dominated B2C E-Commerce in recent years, but market share of the leading few is decreasing as competition in the online market increases with the entry and growth of new players.
Key Questions Answered
- What are the key characteristics of the B2C E-Commerce market in the UAE?
- How does the UAE compare to other countries in its region regarding online retailing?
- What do online shoppers in the UAE buy and how do they pay?
- What are the main growth drivers and challenges to Internet retail development in the UAE?
- Who are the main B2C E-Commerce market players in the UAE?
Key Topics Covered:
1. Management Summary
2. Overview and International Comparisons
4. Sales & Shares
5. Users & Shoppers
- Alibaba Group
- Network International
For more information visit http://www.researchandmarkets.com/research/bkd633/uae_b2c
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