Global In-Stream Video Advertising Market Report 2016 - Analysis, Technologies & Forecasts - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "In-Stream Video Advertising Benchmarks by Device: Audiences Rate the Best to the Worst Publishers Delivering Cross-Channel, Ad-Supported Programming 2015 - 2016" report to their offering.

The diary-driven research entitled In-Stream Video Advertising Benchmarks by Device: Audiences Rate the Best to the Worst Publishers Delivering Cross-Channel, Ad-Supported Programming 2015 - 2016 assembled a panel of viewers to watch and rate their experiences when interacting with digital video programming online.

The comprehensive research diaries have been compiled into actionable databases designed to yield a highly customized wealth of in-stream video advertising performance information, powered by first person, audience-driven data sets that include:

  • Brand advertisers buying against specific publishers and devices
  • Total non-linear publisher inventory allocated (i.e. number ad pods and spot lengths)
  • Publishers that deliver a quality content viewing experience supported by in-stream video advertising by device/OS (rated A trough F)
  • Publishers that are not delivering a quality content viewing experience supported by in-stream video advertising by device/OS (rated A through F)
  • Publishers with over-sold inventory producing impression fatigue
  • Publishers with under-sold inventory or limited brand advertisers that negatively impacts the viewing experience and results in both creative and impression fatigue
  • Ad insertion frequencies and inventory allocated against short form content
  • How VOD channel in-stream advertising performs relative to other non-linear platforms including desktop, Android and iOS devices

Report Structure:

METHODOLOGY

DIGITAL VIDEO AD OPS: BUSINESS OPPORTUNITY INDICATORS

EXTENSIVE LEARNINGS ON DEMAND: DATA FIELDS COMPILED IN EXCEL SPREADSHEET

GRADE DESIGNATIONS/DESCRIPTIONS

IN-STREAM VIDEO INTEGRATED AD/CONTENT PLAYBACK PERFORMANCE BY DEVICE TYPE:

AD/CONTENT PLAYABILITY BENCHMARK DATA BY DEVICE TYPE

WHERE FORD IS BUYING

FORD VIDEO AD/CONTENT PLAYBACK EXPERIENCE BY DEVICE AND AUDIENCE RATING

WHERE VERIZON IS BUYING

VERIZON VIDEO AD/CONTENT PLAYBACK EXPERIENCE BY DEVICE AND AUDIENCE RATING DATA AVAILABILITY

For more information visit http://www.researchandmarkets.com/research/ltdq3q/instream_video

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing, Software Design and Development

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing, Software Design and Development