Largest CPG Product Content Database Now Syncs Directly with Walmart

Gladson’s content creation, hosting and API integration offers stress-free content delivery for Walmart suppliers

LISLE, Ill.--()--Gladson, the leading provider of product information and related services to the consumer goods industry, today announced the immediate availability of its integration to Walmart’s API, providing Gladson’s manufacturer customers with a stress-free option for product content capture, hosting and delivery to Walmart.

Serving as a one-stop shop to ensure products are represented in Walmart’s digital ecosystem, Gladson will capture, host and deliver product content on behalf of manufacturers and according to Walmart’s requirements for data attributes and formats.

By working with Gladson, brands are offered a suite of product content services, including product photography and attribute capture; the hosting of manufacturer-provided product content; ongoing product content updates; and content syndication and delivery.

Gladson’s direct integration to Walmart brings significant advantages to the thousands of manufacturers that currently work with Gladson, offering brand owners unprecedented choice and flexibility in how their content is uploaded and distributed through the Gladson network.

“What we’re hearing from manufacturers is that distribution of their product content to Walmart and other retailers is a strategic priority; and they require a solution provider that has the content expertise to meet retailers’ complex and evolving technology requirements,” said Susan Sentell, Gladson CEO and president.

With Gladson’s integration to Walmart’s API, Walmart is better prepared to offer its shoppers high-quality product content across channels.

“Our goal is to provide the most accurate, up-to-date and comprehensive product information to our customers — regardless of how they shop — to improve the shopping experience for our customers,” stated Ram Rampalli, global head of content acquisition for @WalmartLabs, in this blog post.

To learn more about Gladson’s role as a preferred content supplier to Walmart, please contact us at https://www.gladson.com/Get-Started.

About Gladson

Gladson delivers the most comprehensive product content solution on the market today. The company combines the industry’s largest and most dynamic database of consumer product images and information with high-impact category management and Store Optimization Services to maximize sales and operational efficiency. Gladson’s enterprise-ready digital product content fuels strategies for e-commerce, space planning, marketing, advertising, supply chain, market research, mobile applications, master data management and other critical business processes. Gladson’s product content is captured in accordance with GS1 industry standards.

Gladson helps manufacturers, retailers and service providers plan and execute more effectively so they can meet shopper expectations across the path to purchase. For more information, visit www.gladson.com.

Contacts

For additional information, contact:
Outlook Marketing
Heidi Murphy
Public Relations
847-994-3651
heidi@outlookmarketingsrv.com

Contacts

For additional information, contact:
Outlook Marketing
Heidi Murphy
Public Relations
847-994-3651
heidi@outlookmarketingsrv.com