ATLANTA--(BUSINESS WIRE)--Georgia Aquarium debuts three new attractions, and promotional materials created by Ames Scullin O’Haire (ASO) help capture their excitement. ASO has been the agency of record since 2009. Billings for the marketing campaigns were not disclosed.
SunTrust Pier 225 (Georgia Aquarium’s address is 225 Baker Street) is the new home and exhibit space for fourteen California sea lions who are new additions to the Aquarium’s family. ASO’s integrated campaign, which broke on March 28, shows people of all ages wearing sea lion whiskers with the message “Become a Fan.” The :30 spot can be seen here: https://youtu.be/QsoYkA_H5HE. Out-of-home executions can be seen here: http://asoy.com/become-a-fan-ooh. Digital executions can be seen here: http://asoy.com/become-a-fan-digital.
“The idea is simple and powerful,” said Ryan Mikesell, ASO Creative Director/Partner. “Sea lions are incredibly popular. To see them is to love them, and our ‘Become a Fan’ campaign will create a lot of interest and excitement for attending this new exhibit.”
Georgia Aquarium is also debuting its new AT&T Dolphin Celebration, showcasing dolphin behavior and their relationship with their trainers, while incorporating educational messages. The digital execution features George Waddlesworth, a Georgia Aquarium “spokes-penguin,” and can be seen here: https://youtu.be/ytGHZk3xXT8.
“The Waddlesworth Family is five animated spokes-penguins who recently moved to Atlanta from South Africa,” said Martin Gray, Chief Marketing Officer with Georgia Aquarium. “Our penguin family will be enthusiastic fans for the fact that we have more aquatic wildlife in North America than any other aquarium and open people’s eyes to all our aquatic wonders. The Waddlesworth Family is helping us with our new ‘It’s Funbelievable’ marketing campaign.”
“We choose African penguins as characters because they are fun, charismatic, and live on land and water,” said Debbie Campbell, Vice President of Marketing and Communications. “They also represent the fact that Georgia Aquarium is a partner with The Southern African Foundation for the Conservation of Coastal Birds (SANCCOB), an International Organization dedicated to seabird rehabilitation. The Waddlesworth Family characters have been very popular with our audience. People can’t seem to get enough of them. We’re using them in all media, including our website, and even have a mascot in the Aquarium and plush animals available.”
The 4D Funbelievable Theater is a dynamic space inside Georgia Aquarium, seating up to 236 people and entertaining them with state-of-the-art technology to stimulate all their senses. It is being promoted with an online video seen here:
“We’re proud of our new work and our relationship with Georgia Aquarium,” said Patrick Scullin, ASO’s Chief Creative Officer/ Managing Partner. “This facility is world class, and the organization is a leader in research, rescue and rehabilitation and conservation efforts with a mission to save species and bring attention to endangered species. It feels great to help such a worthwhile not-for-profit organization.”
About Ames Scullin O’Haire Advertising, Inc., www.asoy.com - Founded in 1997, Ames Scullin O’Haire (ASO) is an independent agency based in Atlanta, using empathy and creativity in connecting brands to people, people to brands. Working at the intersection of analysis, creativity and media, ASO is skilled at developing business growth campaigns using TV, print, radio, digital marketing, social media, paid search and public relations. Clients include Georgia Aquarium, Golf Pride Golf Grips, The Coca-Cola Company (Seagram’s Soft Drinks), Mitsubishi Electric, Valor Hospitality, Sea Palms Resort, Printpack and Anthony. For more information, visit www.asoy.com.
About Georgia Aquarium - Georgia Aquarium in Atlanta is a 501(c) (3) non-profit organization that contains more than 10 million gallons of water and has the largest collection of aquatic animals. Georgia Aquarium’s mission is to be a scientific institution that entertains and educates, features exhibits and programs of the highest standards, and offers engaging and exciting guest experiences that promote the conservation of aquatic biodiversity throughout the world. Georgia Aquarium is an accredited member of the Association of Zoos and Aquariums and the Alliance of Marine Mammal Parks and Aquariums. For additional information, visit www.georgiaaquarium.org.