The New Era of Sports Drinks 2016 - 10 Case Studies - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "The New Era of Sports Drinks: 10 Case Studies" report to their offering.

Report covers main trends shaping the sports drinks category, marketing approaches that selected sports drinks producers use and 10 marketing-focused case studies of some of the most interesting and somewhat innovative products from the sports drinks category.

- Learn what marketing strategies drive best results

- Understand what led 10 sports drinks brands to marketing success

- Learn 5 key trends that are driving sports drinks category

- Learn about top opportunities in the category

Goal of this report is to help you understand what marketing strategies help drive results and build the brand image of the above listed products, as well as provide you with insights about opportunities for new sports drinks.

This report focuses on qualitative research rather than quantitative. By digging deeper into marketing of the selected 10 sports drinks brands, we are providing valuable insights that could also be adapted by those willing to launch sports drinks brands of their own.

Key Topics Covered:

Executive summary

Introduction

Sports Drinks: Trends to Pay Attention To

TREND #1: Raising health concerns

TREND #2: Shift towards functionality-focused beverages

TREND #3: Packaging: functional, convenient and eco-friendly

TREND #4: Growing importance of e-commerce

TREND #5: Niche market instead of mass market

Marketing Strategies and Tactics that are Key to Success

Products

- Sensory properties

- Perception: a drink has to look and taste like a sports drink to be perceived like one

- Convenience of the product

- Health benefits & functionality

- Approved for sports and health claims

- Innovation & Differentiation

- New form to an old' product

- Star (trending) ingredients

Promotion and Communication

- Brand ambassadors

- Event sponsorship and active participation

- Sampling

- Educating the consumer

- Engagement through social media & digital media

- Positioning

- Price

- Distribution channels

Case Studies

1. BODYARMOR SuperDrinkTM - Superior Hydration

2. MiO>>Fit - Flavor that Fits

3. BCAA 5000 - Fatburner and so Much More

4. NOCCO BCAA - Free from Preservatives, Only Natural Colors and Flavors

5. Overly - Greater Performance from Nature

6. Daionic Pro Nutrition Shake - More Protein than In Any Other Sports Nutrition Drink

7. EXTREME Sports Drink - Designed to Keep You Going

8. Go Body - Makes You Feel Good

9. GoodOnYa Hydrate - Every Ingredient Matters, Because You Matter

10. The Right Stuff - Serious Hydration for Serious Athletes

Nutrition and Health Claims in the European Union: General Terms

Companies Mentioned

- 13:e Protein Import AB (better known under the brand Self Omninutrition)

- BA Sports Nutrition, LLC

- Extreme International

- GO BODY® Nutrition LLC

- Goodonya Ltd.

- Kraft Foods

- No Carbs Company

- Overly Ltd.

- Trioni Ltd.

- Wellness Brands Inc.

For more information visit http://www.researchandmarkets.com/research/3jdnp3/the_new_era_of

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Sport, Energy and Functional Drinks

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Sport, Energy and Functional Drinks