This report titled ‘ATM Machine Market in Brazil 2015-2019‘, provides an in-depth analysis of the market in terms of revenue and emerging trends. This study focuses on the present scenario of the ATM market along with its scope and identifies the ongoing trend of technological advancements through the use of wireless communicating devices to attract the most prominent investors of the global market.
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“The number of Brazilian customers using banking systems will likely increase over the next four years, and it is expected to enhance the use of ATMs significantly. It is predicted to open up tremendous opportunities for market vendors in Brazil to deploy cash dispensers in terminals across the country. Many banks in Brazil are therefore implementing more off-site terminals to gain a competitive edge, as there are few off-premises machines in the country,” said Amit Sharma, one of Technavio’s lead industry analysts for automatic identification system research.
“Companies such as Wincor and Nokas have launched a joint venture to provide deposit solutions, cash management services, and cash-handling optimization for retail operations and ATMs located in off-site terminals. Widespread deployment of self-service devices throughout branch networks will offer Brazilian banks a real opportunity to reshape their cost base during the forecast period,” added Amit.
Some of the other driving forces behind the growth of the ATM machine market in Brazil are as follows:
- High return on investment
- Transformation for a competitive edge
- Participation of Brazilian government in new sharing deals
High return on investment
Many investments in real estate are aimed at diversifying one's portfolio, a trend that is forcing Brazilian investors to think of alternate diversification options. For example, any commercial real estate business that is considered to have a very lucrative investment pattern can rent space to ATM vendors to generate additional income. The franchise makes a certain amount for every cash withdrawal, and the returns are mostly calculated on the basis of volumes of transactions. ROI for the location depends on the footfall that is generated at the ATM.
Transformation for a competitive edge
Many financial institutions in Brazil have opted for branch transformation by focusing on cost reduction to reduce operational expenses. This includes shrinking branch footprint and moving the staff out of the teller window into more sales-oriented roles. As customers are seeking complex financial products, Brazilian bankers are taking appropriate steps for helping customers adapt to the self-service and digital environment. For example, ATMs provide personalized, face-to-face interaction to customers, keeping in mind customer convenience during expanded service hours.
Participation of Brazilian government in new sharing deals
The Brazilian government is strongly committed to strengthening the transparency of government actions by fostering democratic ideals with the participation of citizens in decision-making. The government is improving public services by using upgraded technology for more openness.
Brazilian banks are very efficient due to the use of SISBACEN (Information Database System). Brazilian Payments System are supported by the Central Bank of Brazil, which is the equivalent of the US Federal Reserve Bank. Banks in the region are therefore active in terms of adoption of technological advances that ensures reliable supervision and efficient interbank operations.
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