MIAMI--(BUSINESS WIRE)--Further expanding on its comprehensive motorsports digital platform, Motorsport.com today announced it has become “Official Digital Media Partner” to the 2016 FIA World Endurance Championship (WEC) – headlined by the 84th running of the world-famous 24 Hours of Le Mans.
As part of this agreement, Motorsport.com acquires on-site marketing rights, media visibility and branding aimed at reaching out the 120 million fans of the championship. Motorsport.com will be able to provide detailed, world-class FIA WEC editorial coverage, including digital video packages and social media integration, across its multi-language platforms for the entire 2016 season.
Pierre Fillon, President of the Automobile Club de l’Ouest said: “This official partnership will allow Motorsport.com to reach the millions of fans worldwide of Le Mans and the entire FIA WEC, while those fans will receive enhanced coverage of the greatest endurance racing championship.”
“We are sure Motorsport.com will prove to be a most valuable digital media partner by expanding our audience footprint into key global markets – all in their own native tongue,” commented Gérard Neveu, CEO of the World Endurance Championship.
This February, Motorsport.com was awarded media partner status by France’s Automobile Club de l’Ouest (ACO) to host live streaming of the press conference announcing the definitive invitees to this year’s 24 Hours of Le Mans.
“The FIA WEC has achieved so much by globalizing the spirit of the ACO’s fabled 24 Hours of Le Mans – it’s a privilege to be chosen as their official digital media partner,” said Charles Bradley, Editor in Chief, Motorsport.com. “It’s a win-win deal for both sides, as our businesses depend on exciting racing and compelling storylines. And there will be plenty of those in 2016 – all told in great depth by Motorsport.com.”
The first round of the 2016 FIA WEC takes place on April 17th at Silverstone Circuit, 70 miles north of London.
2016 FIA World Endurance Championship Schedule
April 17 – Silverstone, UK
May 7 – Spa-Francorchamps, Belgium
June 18-19 – 24 Hours of Le Mans, France
July 24 – Nürburgring, Germany
September 3 – Mexico City, Mexico
September 17 – Austin, USA
October 16 – Fuji, Japan
November 6 – Shanghai, China
November 19 – Sakhir, Bahrain
Formed in 1994, Motorsport.com is technologically advanced international digital media group specializing in motor racing content offering 21 editions in 13 languages, 24 hours a day, seven days a week. It is part of the Motorsport Network company.
About the FIA World Endurance Championship
The WEC is the most successful and fastest growing sportscar championship in the world, offering motor manufacturers a real-world relevance to advances in road car design and crossover technology, performance and safety. Strong, stable regulations allow for complex yet beautiful sports prototypes featuring the latest in hybrid technology, independent chassis and engines suppliers competing at the highest levels, and the world’s leading luxury car marques going head-to-head in the GT categories. Over 30 cars are on track at the same time, leading to action, excitement, endless passing and entertainment for fans worldwide.
The WEC offers teams, drivers, partners and stakeholders a unique stage on which to compete, at premier race circuits around the world. Ranked alongside the Olympics, the Super Bowl and the soccer World Cup, the cornerstone of the WEC remains one of the world’s greatest sporting events, the 24 Hours of Le Mans in June each year, and in 2016 the championship will also visit Mexico City for the first time as part of the 9-round calendar. All races, except the 24 Hours of Le Mans, are 6-hours in duration and three rounds race into the night.
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