AUSTIN, Texas--(BUSINESS WIRE)--Mozu, the modern cloud commerce platform, today announced its growth in the sporting goods industry with retailers such as GORUCK, Sun & Ski and Boathouse demonstrating unprecedented results after making the switch to Mozu’s enterprise commerce solution. After integrating with the Mozu platform, GORUCK has seen a dramatic increase in mobile conversions, up 65 percent, an increase in online revenue by 48 percent, and tripled website efficiency with 300 percent faster page load times.
eCommerce accounts for 50 percent of the research and transactions in the sporting goods vertical – Mozu delivers a seamless digital experience to its customers, which is critical for success in online markets. Mozu is the only commerce platform developed after the iPhone, and is able to facilitate long-term customer loyalty better than its competitors. In fact, Mozu sporting goods clients outperform industry average order values (AOV) by 2x.
“With the sporting goods market estimated to be valued at $266 billion by 2017, Mozu customers are poised for growth,” said Jason Wallis, chief technology officer at Mozu. “With our platform, sporting goods retailers can reach customers quickly and efficiently with responsive sites out of the box, centrally manage inventory across brick and mortar locations as well as branded websites, and empower their marketing teams to keep web and mobile presences evolving with specials, promotions and sales.”
GORUCK had outgrown its old solution and was searching for an eCommerce platform to help improve website performance and event integration. With its old website, page load times averaged ten seconds, and GORUCK’s mobile experience relied on shortcuts that were unscalable. Everything on the site was hard-coded, and even the smallest update required an IT resource.
“When we sought out Mozu, we realized we had an opportunity to improve our website’s functionality while also allowing it to scale with the business,” said Jason McCarthy, founder of GORUCK. “Mozu’s modern and flexible API works with our unique business model, and gives users the ability to optimize the site for any device, vastly improving customer user experience. We’re also now able to integrate events in a sustainable and extensible way with the event management widget.”
With Mozu’s multi-tenant SaaS approach, GORUCK can integrate events in a sustainable and extensible way that is scalable with their business. Furthermore, their site is now optimized for any device including a customizable shopping experience that boasts rapid load times, greatly reducing the stress on IT. The flexibility of the Mozu platform gives business users reliable access, complete control, and the ability to create memorable digital experiences that engage shoppers on their terms, from desktop to mobile to tablet.
To learn more about Mozu’s work with GORUCK, please visit https://www.mozu.com/case-studies/goruck.
Mozu is the modern cloud commerce platform. Our open platform gives innovative brands the power to create remarkable shopping experiences. Our open platform frees marketers from IT dependence, while our API-first approach and open source SDKs empower developers to deploy the technologies of their choice using the languages of their choice. Mozu makes it easier than ever for brands to create custom cross-channel sites that drive sales and accelerate time-to-market. Request a demo at https://www.mozu.com/.
Started in 2008 by an Army Green Beret, GORUCK is a maker and manufacturer of military-grade travel gear, training equipment and apparel. GORUCK conducts team-building events that simulate the training and conditions of Special Operations, led by combat decorated veterans of Special Forces. GORUCK is named after its initial product, the rucksack, a pack designed to be ergonomically worn high on the back to comfortably tow maximal weight in strenuous combat-like conditions. For a full list of GORUCK Gear, visit http://www.goruck.com/gear.