WASHINGTON--(BUSINESS WIRE)--Rocket Fuel (NASDAQ:FUEL), a leading Programmatic Marketing Platform provider, today announced the selection of its panel “Big Data Will Choose the Next US President,” at SXSW, one of the largest and most influential conferences in the technology industry, taking place March 11-15, 2016.
Part of SXSW’s “Interactive” track, the Rocket Fuel-led panel is the only presentation focused on the influence of big data analytics on advertising spending for the 2016 Presidential campaign. JC Medici, Rocket Fuel’s national director of politics and advocacy, will lead the panel discussion alongside political campaign experts from both sides of the aisle.
Medici, a well-known programmatic advertising expert, regularly speaks on the ability of big data and programmatic marketing technology to influence desired campaign outcomes. He is available as a media resource throughout Election 2016.
Data Will Choose the Next US President
Date: Sunday, March 13
Time: 11:00AM - 12:00PM
Location: JW Marriott, Salon 5, 110 E 2nd St
Panel description: In 2012, political advertisers were just beginning to understand the power of data to shape and predict election outcomes. In 2016, big data analytics will influence billions of dollars in Presidential campaign spending. Hear from three of the biggest political influencers about their plans to use AI and big data to plan, execute, and measure multimillion-dollar election campaigns. Get insights from the director of politics at Rocket Fuel, a leading ‘programmatic’ media buying platform that will transact media buys for this year's campaigns. Find out how big data will transform campaign spending and influence the upcoming US Presidential election.
- JC Medici, National Director of Politics and Advocacy, Rocket Fuel
- Jamie Bowers, VP of Digital Advertising, National Media Research, Planning and Placement (NMRPP)
- Keegan Goudiss, Partner, Revolution Messaging LLC
- Richard Bell, Director of Media Product Development, BlueLabs
Rocket Fuel’s Programmatic Marketing Platform drives engagement, persuasion, fundraising, and votes with comprehensive programmatic video, mobile, display and TV campaigns for any political entity. Rocket Fuel’s Moment Scoring technology enhances political ad campaigns to go beyond just targeting voter files by determining the right moment to serve an ad to the right voter, based on their propensity to take action.
To learn more on how Rocket Fuel can benefit your political campaign, contact firstname.lastname@example.org.
About Rocket Fuel
A leading Programmatic Marketing Platform provider, Rocket Fuel (NASDAQ:FUEL) offers brands, agencies, and platform partners managed services, as well as a SaaS-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness, and lift across marketing objectives, channels and devices. By applying artificial intelligence at big data scale, Rocket Fuel’s Moment Scoring™ technology performs a real-time calculation of each ad opportunity based on a marketer’s goal to determine the likelihood a consumer will engage in a desired action. Moment Scoring goes beyond 1:1 marketing by learning to predict what marketing actions to take with a campaign at a precise moment in time, which results in a much more efficient use of marketing dollars. Rocket Fuel serves 96 of the Ad Age 100, three of the top five agency holding company trading desks, and partners with some of the world’s leading CRM platforms, marketing platforms and systems integrators. Headquartered in Redwood City, California, Rocket Fuel has more than 20 offices worldwide.