How Brands Can Win in Online Grocery - Start to develop a direct relationship with your consumers - Research and Markets

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/qs2m2b/how_brands_can) has announced the addition of the "How Brands Can Win in Online Grocery" report to their offering.

Food manufacturers have traditionally been one or more steps removed from their consumers - separated by retailers, wholesalers and even international divides. The stunning popularity of online shopping has created a new opportunity for FMCG companies to develop and nurture direct relationships with consumers, and in doing so, create more successful outcomes.

By carefully understanding the major determinants of online success (findability, consumer reviews, bundling, mobile) food producers can sidestep the usual channels, developing new, more profitable revenue streams that leverage their brand capital directly with consumers.

This compact report also includes numerous examples of food manufacturers who are winning the battle for online sales.

The path to purchasing products and services is much more varied now, and manufacturers who can overcome some of the constraining limitations of the traditional supermarket grocery model are able to offer new products and services, build better relationships with consumers and drive sales.

Extract:

Technology is enabling brands to build virtual personal relationships with their customers. Such direct customer relationships in the digital world, however, also bring logistical challenges in the physical world, where consumers now expect instant service and fulfillment. Online, consumers search for the best choice and price, and the fastest service; and companies which provide these successfully will be rewarded by their customers.

This report outlines the three key areas that food manufacturers must grasp:

- Online grocery

- Direct selling

- Mobile shopping

Key Topics Covered:

Part 1: Online Grocery

- The Importance Of Being Searchable'

- Increasing Your Brand's Findability'

- The Power Of Consumer Reviews

- Hard Work Pays Off

- Using Social Media To Your Advantage

Part 2: Packaging And Direct Selling

- Going Solo - The Challenges Of Selling Direct

- The Case For Trialling Direct Selling

- Making Routine Shopping Easier

- Working In Partnership With Retailers

- Sell Meals Instead Of Ingredients

Part 3: Mobile Shopping

- Harnessing the power of mobile in store

- Use mobile apps to interact with shoppers

- Transactional apps and shopping mission

- Engaging consumers through dedicated mobile apps

- Complementing traditional methods

- Apps that help customers, from recipes to shop

For more information visit http://www.researchandmarkets.com/research/qs2m2b/how_brands_can

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: E-Business

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: E-Business