DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/v64cc2/the_future_of) has announced the addition of the "The Future of Retail Advertising" report to their offering.
This study addresses the current and future status of retail advertising's use of print media. It investigates both brick & mortar as well as online advertising barriers and drivers, trends and growth areas.
Segments include direct mail (blast and targeted), Sunday inserts, and digital media (mobile, online, coupons, QR codes, Purls, etc.) This study includes a baseline year of 2013, with a 3 year look back (2010) and a 5 year projection (2018). This study also covers distribution, use of variable data printing, and emerging applications.
1. Executive Summary
2. Introduction and Methodology
3. The Retail Environment
4. Retail Advertising
5. Advertising Trends of Major Sectors
6. Implications and Recommendations
For more information visit http://www.researchandmarkets.com/research/v64cc2/the_future_of