Growing Vendor Participating in Innovative Advertising and Product Promotions to Maximize Sales of Hot Dogs and Sausages Until 2019, Says Technavio

LONDON--()--According to the latest market research report by Technavio, the global hot dogs and sausages market is expected to reach over USD 75 billion in revenue by 2019.

In this report, Technavio covers the present scenario and growth prospects of the global hot dogs and sausages market for 2015-2019. The market size has been calculated taking into account the retail sales generated by the following product:

  • Cocktail Sausages
  • Refrigerated breakfast sausages
  • Refrigerated dinner sausages
  • Others (Frozen hot dogs and sausages, refrigerated hot dogs, meat-free and organic hot dogs)

“Convenience of use coupled with innovative flavors are some key factors boosting hot dog and sausage sales. For reaching out to their customers, vendors in this market mainly advertise their products through electronic and print media. However, many companies like Tyson are heavily inclined toward digital marketing. The company uses Facebook, Twitter, and Instagram, and many others social media platforms to attract their target consumers who are aged between 18-26 years. It is a trend that is catching up with many other prominent market vendors and is likely carry a significant impact over the market during the forecast period,” said Vijay Sarathi, one of Technavio’s lead industry analysts for food and beverage research.

“Cocktail sausages are the largest segment in this market. Cocktail sausages are mainly used as appetizers and served during festivals, parties, and events. Chefs often favor cocktail sausages due to their ease of cooking and ability to blend with all kinds of flavors. Moreover, cocktail or mini sausages can also be used as a side ingredients in pizzas and puff pastries which further propels its popularity in the market,” added Vijay.

Global hot dogs and sausages market: Geographical segmentation 2014

APAC – 39.96%%
Middle East – 27.03%
North America – 26.11%
Middle East – 3.64%
ROW – 3.26%

Source: Technavio research

Largest contributor: hot dogs and sausages market in APAC

The hot dogs and sausages market in APAC was valued at over USD 26 billion in 2015. APAC is considered to be the largest market for hot dogs and sausages. The wider base of the young population in countries like China and Japan is driving its market growth. Hot dogs and sausages are also regarded as on-the-go food, which further augments the high demand for these products in Asian countries.

The market also shows great potential in India as there is a huge opportunity to serve customers with both traditional-style flavors as well as American-style flavored hot dogs. The market also displays a huge presence in Australia which is anticipated to further expand over the next four years.

Second largest contributor: hot dogs and sausages market in Europe

The hot dogs and sausages market in Europe was valued at over USD 18 billion in 2015. Europe is the second largest market after APAC and it will continue to show strong growth until 2019.

The constant variation in flavors and products is attributed as a key reason for its growth. Flourishing demand for organic and meat-free sausages is another key trend that is emerging in this region. The demand for healthy and low-calorie food is also particularly high in the UK and France which further drives the market.

This forecast predicts, many European countries to gradually incline toward premium product offerings over the next four years. For instance, a dry sausage, the "saucisson" is considered a delicacy in France with an annual consumption of over 11,000 tons.

Hot dogs and sausages market in North America

The popularity and association of hot dogs with various events and festivals and the introduction of new flavors such as honey and brown sugar, barbeque, and Cajun are the primary reasons for the high demand of hot dogs and sausages in the US, Canada, and Mexico.

It is estimated that revenues from the retail sales of hot dogs were estimated to be more than USD 2.5 billion in 2014. Market trends suggest, children, teenagers, and adults in their early twenties tend to prefer pork and chicken hot dogs, whereas the population above 35 years often prefer beef hot dogs. The consumption of these product is at its peak during various events such as Memorial Day, Labor Day, and the baseball season.

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770
www.technavio.com
media@technavio.com

Release Summary

According to the latest market research report by Technavio, the global hot dogs and sausages market is expected to reach over USD 75 billion in revenue by 2019.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770
www.technavio.com
media@technavio.com