In this report, Technavio covers the present scenario and growth prospects of the global food intolerance products market for 2015-2019. The market size has been calculated based on revenues generated by the sales of the following food intolerance products:
- Lactose-free food
- Gluten-free food
- Diabetic food
“The global gluten-free food market is witnessing the launch of various innovative products that are aimed at providing appealing and nourishing food to consumers. With the introduction of innovative products in terms of taste, flavor, and variety, manufacturers aim to diversify the market for gluten-free food products. With this, the food intolerance products market is expected to grow at a CAGR of over 9.57% during the period 2014-2019,” said Arushi Thakur, one of Technavio’s lead industry analysts for food and beverages.
“North America emerged as the largest market for food intolerance products in 2014 with a market share of close to 38%. Rise in disposable income and product innovation are two major factors expected to drive the growth of the market during the forecast period,” added Arushi.
Key leading countries (% revenue share)
|US - 36.02%|
|Mexico - 15.45%|
|Russia - 8.34%|
|Germany - 8.04%|
Source: Technavio research
US: largest market for food intolerance products
The US is the largest market in the global food intolerance products market, accounting for a market share of 36.02% in 2014. The increasing number of people with celiac disease and gluten intolerance and the growing consciousness about the need to consume a healthy diet are the main reasons for the increasing demand for gluten-free products. Close to 35% of US shoppers consider gluten-free nature of a product to be an important factor while shopping for food. Also, it is expected that new FDA regulation of labeling on gluten-free products aimed at enabling consumers to choose products wisely will further drive the sales of these products over the next four years.
However, due to the introduction of many new products, the market remains highly fragmented with both branded and private labels competing for market share. Gruma, Boulder, Pirate, and Dale and Thompson are some of the key players in the US market. The top three food intolerance companies, Abbott Laboratories, HP Hood, and Mead Johnson Nutrition accounted for a combined share of around 50%-55% of the US market in 2014.
Mexico: second largest market for food intolerance products
Mexico was the second-largest market for food intolerance products and the third-largest market for diabetic food in 2014. It accounted for a share of 15.11% of the global food intolerance products market in 2014. The increasing number of diabetics and the rising awareness about diabetes among the population are the major drivers of the diabetic food market in Mexico.
Diabetes was one of the major causes of death in Mexico in 2014. Furthermore, Mexican citizens spent close to USD 4 billion in 2012 on dealing with diabetes-related problems, and market projections indicate higher revenues during the forecast period. Therefore, all these factors are fueling the growth of the food intolerance products market in Mexico. Grupo Lala emerged as the largest player in the market in Mexico in 2014 with a share of 25%-26%.
Russia: third largest market for food intolerance products
Russia was the third-largest market for food intolerance products in 2014. It is expected that in the future, the food intolerance products market in Russia will be driven by new product developments and R&D activities. In addition, growing heath concerns, increasing consumer awareness, and rising incomes will also drive the market.
Hero Rus emerged as the largest player in the country in 2014 with an estimated market share of 19%-20% in terms of revenue.
Germany: fourth largest market for food intolerance products
The German market is the fourth-largest market globally and the largest market in Western Europe. It held a share of 8.04% in the overall market in 2014.
OMIRA Oberland-Milchverwertung Ravensburg emerged as the largest player in the market and accounted for a market share of 23%-24% in terms of revenue in 2014. Dr. Schar was also one of the leading players in the market with its diverse portfolio of food products across segments such as pasta, bakery, and breakfast cereals.
Browse related reports:
- Global Gluten-Free Packaged Food Market 2015-2019
- Organic Food and Beverage Market: Forecast & Report Analysis 2015-2019
- Global Probiotics Market 2015-2019
- Organic Food and Beverages Market in Europe 2015-2019
- Global Soy and Milk Protein Ingredients Market 2015-2019
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