LONDON--(BUSINESS WIRE)--Technavio analysts forecast the global stain remover products market is expected to reach USD 2.40 billion by 2019, posting a CAGR of more than 2%, according to their latest report.
The research study covers the present scenario and growth prospects of the global stain remover products market for 2015-2019. To calculate the market size, the report has taken into consideration the sales revenue of stain remover products.
Technavio consumer and retail analysts have highlighted the following four factors that are contributing to the growth of the global stain remover products market:
- Increasing awareness about hygiene
- Shifting lifestyles
- Availability of wide range of products
- Packaging innovation
Increasing awareness about hygiene
With growing emphasis on living in a healthy and hygienic way, many vendors of laundry care items are now running campaigns for increasing the health and hygiene awareness for laundry product usage. Some of the campaigns are Project Sunlight by Unilever and Give Health by P&G. The human tendency for keeping clothes stain-free and fresh is one of the buying criteria for the stain remover products.
The global stain remover products market is increasing because of the high-quality fabric innovation. Consumers' choice of quality fabric is also changing and they tend to buy different types of stain remover products for different types of stains. “Vendors are manufacturing products by giving importance to such consumer demand. For instance, Evergreen Labs manufactures Wine Away stain remover for removing wine stains. These factors are driving the global stain remover products market towards a positive course,” says Brijesh Kumar Choubey, a lead cosmetics and toiletry research analyst from Technavio.
In recent years, lifestyles in both developed countries and developing countries like Russia, China, and India have changed significantly because of the rapid increase in urbanization. Women are becoming more career-driven and are pursuing further education courses to boost their career prospects. In the UK, 67.3% of women aged 16 to 64 were reported to be working in 2013, which constitutes a substantial increase from 52.6% in 1971. The number of working women in developing countries like China has also increased substantially in the past few years. This increase in the number of working women has led to an associated increase in the disposable income in dual-income households, which in turn has led to higher average income households.
Working households generally look for quick and convenient cleaning for their daily laundry. The stain remover products launched in recent times are all-in-one products. These products keep the color and fabric quality of the clothes intact along with removing stains. Therefore, the demand for such products is increasing because of the increasing consumer base.
Availability of wide range of products
“The global stain remover products market offers a wide range of products having different compositions, which include different chemical components, fragrances, formats, packages, and prices,” says Brijesh. For instance, stain remover products are available in different forms, including powder, liquid, bars, sticks, and sprays. Also, they are available to remove all kinds of stains like mud, soil, milk, red wine, barbeque sauces, beetroot, blood, coffee, Coke, oil, mayonnaise, honey, baby food, and tomato sauce. This wide range fulfills different requirements and needs of different consumers on a large scale.
Product packaging is one of the differentiating factors for all types of laundry care products. Vendors are concentrating more on innovative packaging, which is helping consumers to decide on their product choice, preference, and purchase. Consumers are now looking for stain remover products that can help them clean their clothes quickly and more conveniently. For instance, JK PYNK Accessories' product Amazing Stain Remover comes in attractive and convenient portable packaging that can be used on any occasion. “Several products are also available in pen-shaped packaging, which has helped the market to grow significantly. Some of the stain remover brands in this format are Clorox 2, Tide, and Dr. Beckmann,” adds Brijesh.
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- Global Fabric Conditioner Market 2015-2019
- Global Laundry Care- Market Research 2015-2019
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