In this report, Technavio’s retail goods and services industry research experts announce their key market highlights for the global breastfeeding pumps market. Their findings include:
Global breastfeeding pumps market expected to grow at a CAGR of close to 9% during the period 2015-2019
Increased awareness, increasing disposable income, and an increasing number of working women have boosted the global breastfeeding pumps market considerably, which has resulted in a projected CAGR of close to 9% for the market during the forecast period. The constant need for working women to store breast milk for later use has ensured that the market for breastfeeding pumps is growing.
The growth in the number of working women globally has boosted their purchasing power, propelling the sales of breastfeeding pumps worldwide. The US reported that mothers were the prime source of income in about 40% of households in which there were children aged 18 years or below in 2013 compared to only 11% in 1960. In the UK, 67.3% of the women aged 16 to 64 were reported to be working in 2013, a substantial increase from 52.6% in 1971.
The number of working women in developing countries like China has also increased substantially in the past few years. In 2014, women comprised 49% of its population and 46% of its labor force, a higher percentage than in many other countries.
“With lifestyles becoming more hectic because of added work pressures, women are preferring to delay their family life, which is having a direct effect on their ability to spend more on products for their babies and children. This has increased the adoption and usage of expensive products like breastfeeding pumps. The use of breastfeeding pumps has increased over the past few years, and this will positively affect the market,” says Arushi Thakur, a lead retail goods and services analyst from Technavio.
Americas: largest market for global breastfeeding pumps market with over 59% market share in 2014
The Americas was the market leader with the largest share of the global breastfeeding pumps market in 2014. Its leadership in the market is predicted to remain strong in 2019 as well. This is due to the higher market penetration of the product in this region than in the other regions.
The market in the Americas has matured over the past few years because of the declining birth rates. Also, the high market penetration of existing vendors has brought the market close to saturation point. The US dominated the global breastfeeding pumps market in 2014. The birth rate of the US was 13 live births per 1,000 people in 2013, which has also reached a stage of stagnancy over the past four years. The infant mortality rate in the region showed stability with six deaths per 1,000 live births. Due to these factors, the demand for breastfeeding pumps in the region can only be increased with the help of the production of innovative breastfeeding pumps like double electric breastfeeding pumps, which help in milking both the mother's breasts at the same time, saving time for the mothers and storing more milk for the babies.
Key market trend: advent of various product enablers
“Busy lifestyles, changing times, and the need for faster and easier options have encouraged baby product and maternity care manufacturers to come up with products that suit the changing needs of babies and their parents. Innovations in product enablers in the genre of breastfeeding pumps and associated products have become varied and widespread,” says Arushi.
To make the process of expressing breast milk easier and more convenient for the mother, manufacturers have come up with nursing bras and breast pumping bras, which enable lactating mothers to express milk without having to constantly hold the breastfeeding pump in place. These pumps can also be held with the help of a band. The breast pumping bras help to hold the flanges of the breastfeeding pumps in place without causing any discomfort to the mother.
Browse Related Reports:
- Global Baby Bottle Market- Market Research 2015-2019
- Global Maternity Wear Market 2015-2019
- Global Neonatal Warming Equipment Market 2015-2019
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