SAN FRANCISCO--(BUSINESS WIRE)--The IoT Evolution Excellence Award was recently awarded to ProxToMe-powered Star Micronics Cloud, the IoT platform for Star’s point-of-sale (POS) printers. The award, presented by Crossfire Media and TMC, honors innovative products that support the availability of information being deduced, inferred and directly gathered from sensors, systems, and other products that support better business and personal decisions. The ProxToMe-powered platform shines among some other bright stars who also received awards, including: Xively (the IoT platform of LogMeIn running on Salesforce.com), Zatar (the IoT platform of Zebra Technologies), and Eurotech (leading M2M solution provider).
ProxToMe simply makes Things smarter. Available in white label, ProxToMe provides a first class end-to-end enterprise-grade solution to monetize the IoT of tomorrow, today. Initially launched in the retail sector, the platform gives vision and voice to devices like Star’s thermal receipt printers, making them more intelligent, interactive, trackable, and therefore, more valuable.
Star Cloud Services, a new subsidiary launched by Star Micronics, was built to bring IoT solutions to retailers - initially with cloud-connected printers. According to their recent press release, “Retailers interested in better understanding who their customers are and what they want, use Star Cloud Services to transform shopping receipts into digital transaction data to better engage, activate and retain shoppers.”
ProxToMe’s solution is ready to scale up to millions of devices, with advantages abounding for the many IoT players:
- Star gains a competitive edge by launching into the IoT space;
- Retailers get analytics and business intelligence to help increase revenue and decrease expenses;
- Shoppers will discover the value of digital receipts: tailor-made content, offers, messages, and direct links to the retailer for any follow up actions like returns, warranty claims, referrals, ...;
- Solution providers can connect to the ProxToMe-powered platform APIs and SDKs and turn Star’s printers' transaction data into opportunities for more business and revenues.
See the complete list of the 2015 IoT Evolution Excellence Award.
ProxToMe makes Things smarter. With a scalable backend and proprietary proximity engagement technologies, the platform makes any physical device more valuable by being connected to the cloud and the other surrounding smart Things. Market applications are currently available in retail, fintech, and entertainment, with more in development.