SYDNEY--(BUSINESS WIRE)--Performance Horizon, the global leader in digital partner marketing, today announced its Innovation Day event in Sydney, which will focus on how international brands and digital agencies can apply creative change within their digital marketing strategy to evolve and grow their businesses globally.
The event keynote speaker will be Paul Shetler, CEO of the Digital Transformation Office. Paul is a technologist and entrepreneur with over two decades' experience working on large scale IT and organisational change projects – spanning the public and private sectors. He has co-founded two start-ups and held leadership roles at large suppliers like Oracle, Microsoft, and the global payments network, SWIFT. More recently he has been transforming the way government delivers public services.
While working at the UK’s Government Digital Service, he helped develop a suite of practical lessons from its work to transform 25 exemplar services. Before that, he was Chief Digital Officer at the UK Ministry of Justice (where he helped deliver four of those 25 exemplar services). Paul was appointed the Chief Executive Officer of the Digital Transformation Office in July 2015.
The keynote will be followed by a panel presentation featuring senior brand and agency executives including Scott Wilson, CEO of iSelect, John Batistich, Director of Marketing for Scentre Group, and Willie Pang, Chief Digital Officer of MediaCom. The panelists will discuss how they have applied creative change to evolve and drive better value for their customers.
“We are delighted to be participating in the annual Performance Horizon Innovation day again,” said Willie Pang, Chief Digital Officer of MediaCom. “This is a great forum to meet with industry peers and understand how different organisations are adapting their organisations to digital transformation. With the availability of so much data and technology we now have a tremendous opportunity to equip our people with the insights and knowledge to deliver a world-class customer experience.”
Performance Horizon’s Innovation Day Sydney event will be held on Thursday, March 3, 2016 from 1:45 - 7:00 p.m. (AEDT) at The University of Technology Sydney and is by invite only. At the conclusion of the panel discussion, there will be an opportunity to network over drinks with a diverse group of people representing international brands, agencies and publishers.
The next JAPAC region Innovation Day is planned for late 2016 in Tokyo.
About Performance Horizon
Performance Horizon, the leading provider of SaaS solutions for digital partner marketing, enables brands to directly connect with their marketing partners to dramatically increase customer acquisition and drive high margin revenues from online marketing channels. With offices in the U.S., U.K., Japan and Australia, Performance Horizon's platform drives $3B+ in advertiser top line revenues across 155,000 marketing partners in over 170 countries. Performance Horizon is backed by top-tier investors, including Mithril, Greycroft Partners and DN Capital. For more information, visit www.performancehorizon.com and follow us @tweetphg.