Asia Cruise Trends & Market Watch Report 2015 - Research and Markets

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/8c2jvv/2015_asia_cruise) has announced the addition of the "2015 Asia Cruise Trends & Market Watch Report" report to their offering.

This is the first report of its kind in Asia, focusing on cruise travel. Based on findings from the Affluent Insights Travel Study fielded online in May/June 2015.

Covers eight Asian markets: China, India, Hong Kong, Singapore, Malaysia South Korea, Taiwan, Japan.

Over 2,400 respondents (300/market). All respondents defined as affluent, and minimum n=100 per market likely or possibly going on a cruise in the next 12 months.

Key Topics Covered:

Introduction

- Study methodology and sample

- Executive summary of findings

Section A: Cruises and Travel

- Likelihood to go on a cruise (next 12 months)

- Cruise line brand awareness

- Cruise lines travelled with in the past 12 months

- Cruise lines plan to travel with in the next 12 months

- Primary motivation for going on a cruise

- Activities on the cruise

- Facilities on cruise

- Agreement to cruise-related statements

- Reasons for unlikely taking a cruise in future

- Media channels for cruises

- Preferred duration of cruise

- Holiday destinations in next 12 months

- Number of international trips taken - Leisure

- Number of international trips taken - Business

- Number of international trips taken - Leisure & Business

- Class of service purchased for airline tickets

- Travel preferences and booking behavior

Section B: Luxury Consumption

- Purchase plans by category

- Share of wallet for categories (past 12 months)

- Top holiday destination past 12/ next 12 months

- Top hotel brands past 12 months

Section C: Media Channels

- Information sources for hotels

- Information sources for airline tickets

Section D: Respondent Profiles and Demographics

- Occupation

- Household income and investments

- Age and gender

- Civil status and family composition

- Hobbies

Companies Mentioned

  • Star Cruises
  • Royal Caribbean
  • Disney Cruise Line
  • Princess Cruises
  • Crystal Cruises
  • Carnival Cruise Lines
  • MSC Cruises
  • Costa Cruises
  • Oceania Cruises
  • Regent Seven Seas

For more information visit http://www.researchandmarkets.com/research/8c2jvv/2015_asia_cruise

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Travel and Tourism

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Travel and Tourism