Partner Communications Launches a New Brand Named "Partner"

ROSH HA'AYIN, Israel--()--Partner Communications Company Ltd. ("Partner" or the "Company") (NASDAQ:PTNR) (TASE:PTNR), a leading Israeli communications operator, announces today the launch of a new brand named "Partner" under which the Company will provide most of its products and services and will continue the process of establishing Partner as a comprehensive telecommunications company in the market.

The Company's CEO, Mr. Isaac Benbenisti stated: "After an intensive strategic process, the Company is embarking on a new and advanced path towards its goal of evolving into a comprehensive digital telecommunications group, led by the Partner brand. Partner will continue to adapt to the telecommunication market changes in the consumer and technology aspects, in order to provide added value to its customers".

Partner's Chairman of the Board of Directors, Mr. Adam Chesnoff stated: "We are excited to launch the new brand and to present the Company’s new vision. The Company will continue to leverage its core assets, the network in which it invested and continues to invest throughout the years of its business, quality service, its employees and customers."

For further information please see the Company's press releases and immediate reports (on Form 6-K) dated January 5, 2016 at:
http://www.sec.gov/Archives/edgar/data/1096691/000117891316003871/0001178913-16-003871-index.htm or: http://maya.tase.co.il/bursa/report.asp?report_cd=1013069

About Partner Communications
Partner Communications Company Ltd. is a leading Israeli provider of telecommunications services (cellular, fixed-line telephony and internet services). Partner’s ADSs are quoted on the NASDAQ Global Select Market™ and its shares are traded on the Tel Aviv Stock Exchange (NASDAQ and TASE: PTNR).
For more information about Partner: http://www.partner.co.il/en/Investors-Relations/lobby

Contacts

Partner
Mr. Ziv Leitman, Tel: +972-54-781-4951
Chief Financial Officer
or
Ms. Liat Glazer Shaft, Tel: +972-54-781-5051
Head of Investor Relations & Corporate Projects
E-mail: investors@orange.co.il

Contacts

Partner
Mr. Ziv Leitman, Tel: +972-54-781-4951
Chief Financial Officer
or
Ms. Liat Glazer Shaft, Tel: +972-54-781-5051
Head of Investor Relations & Corporate Projects
E-mail: investors@orange.co.il