Iteris Signs ClearAg Agreement with Bayer to Support Global Digital Farming Platform

- ClearAg Content to Support Development of Next-Generation Digital Farming Platform -

SANTA ANA, Calif.--()--Iteris, Inc. (NASDAQ: ITI), a leader in providing information solutions to the transportation and agriculture markets, has entered into an agreement with Bayer to provide timely, high-resolution atmospheric and land surface information through ClearAg® application programming interfaces (APIs).

Powered by ClearAg Weather and Soil APIs, Bayer’s agricultural division -- Crop Science -- will deliver useful insights for how agronomy, product performance benefits, and farm management practices can improve crop efficiency and farm business results. The insights gained from using ClearAg APIs in conjunction with field data collection and expert crop knowledge will support Bayer’s delivery of their global digital farming tools.

“We look forward to assisting Bayer as they launch a next-generation digital farming platform that empowers growers—large and small—with access to key analytical information for data-driven decisions that improve productivity,” said Tom Blair, senior vice president of Performance Analytics at Iteris. “Our premium atmospheric and land surface information complements Bayer’s strengths in agronomy and crop protection. The power of ClearAg, when combined with Bayer’s expertise, will translate into a robust combination of decision support services for growers throughout the world.”

Bayer is committed to tackling the opportunities and challenges that drive the global agricultural community. Through expertise in high value seeds, innovative chemical and biological crop protection solutions, and services for modern, sustainable agriculture, Bayer strives to develop best-in-class solutions for the agricultural industry. Bayer brings innovative and inspiring solutions directly to global customers, along with reliable services and advice.

“As an innovative leader in the agriculture industry, we value an environment of collaboration and work with external partners to deliver leading farming solutions to our customers,” said Tobias Menne, Head of Digital Farming at Bayer. “This partnership with Iteris will enable us to further leverage our global expertise to deliver best-in-class digital farming services to our customers.”

ClearAg is a decision support application for precision farming built upon the ClearAg EMPower™ adaptive forecasting engine, an advanced learning platform for agriculture. As new information becomes available, the ClearAg system adapts to provide the most accurate, location-based information available on a worldwide basis. ClearAg patented technologies combine global, multi-sensor weather analyses, ensemble-based weather forecasting, customized soil modeling, and a staff of expert meteorologists and data science experts to create what the firm believes to be the most accurate, science-based environmental information available. ClearAg leverages Iteris’ precision weather and global soil content with the power of agronomic models to solve complex agricultural challenges.

Follow Iteris ClearAg on FacebookTwitter, and YouTube to stay up-to-date on the firm’s latest precision farming offerings.

Please contact info@clearag.com for inquiries regarding this release or ClearAg products.

Bayer: Science for a Better Life
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2014, the Group employed around 119,000 people and had sales of EUR 42.2 billion. Capital expenditures amounted to EUR 2.5 billion, R&D expenses to EUR 3.6 billion. These figures include those for the high-tech polymers business, which was floated on the stock market as an independent company named Covestro on October 6, 2015. For more information, go to www.bayer.com.

About Iteris, Inc.
Iteris, Inc. (NASDAQ: ITI) is a leader in providing information solutions to the transportation and agriculture markets. We are focused on providing this information to practitioners in these markets to improve their effectiveness and efficiency. By combining our expertise, unique IP and information infrastructure in a suite of products and services, Iteris offers a broad range of solutions to both domestic and international customers. The firm is headquartered in Santa Ana, California, with offices throughout the U.S. and in select locations internationally. For more information, please visit www.iteris.com or call 1-888-329-4483. Also visit us on FacebookTwitter, and YouTube.

Iteris Forward-Looking Statements
This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," “should,” “will,” "can," and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the anticipated results and benefits of our agreement and future success, capabilities and benefits of our ClearAg products and related services. Such statements are not guarantees of future performance and are subject to certain risks, uncertainties, and assumptions that are difficult to predict, and actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to, our ability to successfully integrate and deliver our ClearAg solution on a timely and cost-efficient basis, ability to improve crop efficiency and farm business results, the future adoption of technology based analytics solutions in the agriculture market, the challenges in the development of software-based solutions generally, Bayer’s dedication of resources and ability to achieve market acceptance for its own products, and the potential impact of product and service offerings from competitors and such competitors’ patent coverage and claims. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings that are available through the SEC’s website (www.sec.gov).

Contacts

Iteris
Tom Roberts, 949-270-9572
tlr@iteris.com
or
Bayer Crop Science:
Utz Klages, +49 2173 38-3128
utz.klages@bayer.com

Release Summary

ClearAg will deliver insights for how agronomy, product performance benefits, and farm management practices can improve crop efficiency and farm business results, supporting Bayer's digital tools.

Contacts

Iteris
Tom Roberts, 949-270-9572
tlr@iteris.com
or
Bayer Crop Science:
Utz Klages, +49 2173 38-3128
utz.klages@bayer.com