COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, today announced that it has been selected by Mothers Against Drunk Driving® (MADD), the nation’s largest nonprofit working to end drunk driving, help fight drugged driving, support the victims of these violent crimes and prevent underage drinking, to be its direct marketing agency of record. As MADD’s strategic advisor, Merkle will work to improve the constituent experience across all programs and channels to increase fundraising efficiency.
Merkle will provide MADD with its full suite of direct mail services including: campaign strategy, creative design, program management, print production, and execution. All of Merkle’s services support MADD’s mission with the intention of increasing mission funds and donor loyalty.
“MADD chose Merkle because of their industry leading reputation and their proven support of our mission and fundraising opportunities,” said Nick Ellinger, MADD’s vice president of strategic outreach. “We are confident in having Merkle as a partner to help us surpass our fundraising goals and successfully build meaningful donor relationships.”
“We are excited to partner with MADD in helping them extend their message to donors everywhere and efficiently bring in funds to advance their lifesaving mission,” said Colin Stewart, senior vice president, Nonprofit at Merkle. “We look forward to helping MADD achieve a day when there are no more victims.”
Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights. When combined with its strength in performance media, Merkle creates customer experiences that drive improved marketing performance and shareholder value. With more than 2,900 employees, the privately held corporation is headquartered in Columbia, Maryland with 14 additional offices in the US and offices in London, Shanghai, and Nanjing. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
About Mothers Against Drunk Driving
Founded in 1980 by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving® (MADD) is the nation’s largest nonprofit working to end drunk driving, help fight drugged driving, support the victims of these violent crimes and prevent underage drinking—for a future of No More VictimsTM. MADD changed American culture by introducing the “designated driver” in 1986 and related red ribbon awareness campaign Tie One On For Safety® now in its 30th year. MADD’s Campaign to Eliminate Drunk Driving® is marking its 10th anniversary and reducing drunk driving fatalities by 25 percent since its launch. MADD supports drunk and drugged driving victims and survivors at no charge, providing a service every four minutes through local victim advocates and the 24-Hour Victim Help Line 1-877-MADD-HELP. Power of Parents® and Power of Youth® programs reduce underage drinking. Learn more by visiting madd.org or calling 1-877-ASK-MADD.