Square Roots Continues to Expand Advisory Board with Key Midwifery Appointments

World Class Team Welcomes Cara Osborne, Founder of Baby + Company and Brynne Potter, co-founder and CEO of Maternity Neighborhood, to its Inter-Disciplinary Team

NEW YORK--()--Square Roots, a life sciences company focused on pregnancy and the healthy formation of life, today announced the appointment of two midwives and entrepreneurs, Baby + Company founder Cara Osborne, SD, MSN, CNM and Maternity Neighborhood co-founder and CEO Brynne Potter, CPM, to its Advisory Board.

“Midwives are pivotal to a healthy pregnancy and thus to our company as we continue to integrate the care continuum,” said Morad Fareed, founder and CEO of Square Roots. “Cara and Brynne have literally dedicated their lives to serving mothers and babies. Their accumulated knowledge is applied everyday through their own companies which are individually pioneering aspects of maternal health. We are honored to welcome them in our shared mission to empower the US mothers’ pregnancy experience.”

Cara Osborne is founder of Baby + Company. She is a Certified Nurse Midwife and holds Masters and Doctoral degrees in Maternal and Child Health from the Harvard’s School of Public Health. Baby + Company’s aim is to expand women’s choices, creating a spectrum of options for childbirth by building maternity centers that bring together centuries-old traditions of midwifery and the best research. Prior to founding Baby + Company, Cara was an Assistant Professor in the Eleanor Mann School of Nursing at University of Arkansas and a co-investigator for the American Association of Birth Centers’ National Birth Center Study II. Cara is a reviewer for the Journal of Midwifery and Women’s Health and a technical adviser to the board of directors for Midwives for Haiti.

“Partnerships are the key to making meaningful change in US maternity care, and I am thrilled to be a part of the impressive group of advisors that Square Roots has brought together to improve the lives of moms and babies,” said Osborne on her recent appointment.

On her appointment, Potter said, “It is rare to find a group of talented and dynamic people focused on an issue that is as deeply meaningful as maternal and child health. I am honored to join such a team as Square Roots and bring my experience and enthusiasm to help achieve its mission and goals.”

Brynne Potter co-founded Maternity Neighborhood (originally called Private Practice) in 2010, an award winning, patient centered technology platform for charting and communication that today is utilized by over 50 percent of independent birth centers and home birth practices in the US. She currently serves as CEO of Maternity Neighborhood and works directly with the design and development process of the innovative platform. She is also a Certified Professional Midwife and has worked in the field of midwifery since 1991, representing the perspective of midwives and community-based maternity care in multiple venues, including the provider panel for the Institute of Medicine Workshop on Research Issues for Place of Birth and advised the World Health Organization review of digital technology for maternal child health. She is a former member of the North American Registry of Midwives, a certifying agency that oversees regulation of Certified Professional Midwives and a co-author on a recent study published in the JMWH outlining the pathway of this emerging credential.

About Square Roots

Square Roots is a life sciences company focused on empowering the pregnancy experience by connecting the dots of existing care models to human needs. By integrating new technology and scientific findings with intelligent partnerships from medicine to policy to maternal care takers, Square Roots brings needed solutions and resources to the most critical period of life: our beginning. To learn more about Square Roots, please visit www.squareroots.com.

Contacts

Square Roots Media Contacts:
Rogers & Cowan
Sallie Olmsted, 310-854-8124
solmsted@rogersandcowan.com
or
Jason Magner, 310-854-8128
jmagner@rogersandcowan.com

Release Summary

Square Roots, a life sciences company focused on pregnancy and the healthy formation of life, today announced the appointment of two midwives, Cara Osborne and Brynne Potter, to its Advisory Board.

Contacts

Square Roots Media Contacts:
Rogers & Cowan
Sallie Olmsted, 310-854-8124
solmsted@rogersandcowan.com
or
Jason Magner, 310-854-8128
jmagner@rogersandcowan.com