Location-based Search and Advertising Market in the US - Set to Grow 38.59% Between 2016-2020 - Research and Markets

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/c93xmv/locationbased) has announced the addition of the "Location-based Search and Advertising Market in the US 2016-2020" report to their offering.

The location-based search and advertising market in the U.S. is set to grow at a CAGR of 38.59% during the period 2016-2020.

Location-based search and advertising is the best way to communicate the right message to the right set of customers at the right time in a meaningful and engaging way. It is a method of direct communication between consumers and marketing companies, and it helps companies figure out the right set of target customers based on their likes, interests, and geographical locations.

The report covers the present scenario and the growth prospects of the location-based search and advertising market in the US for the period 2016-2020. To calculate the market size, the report considers revenue generated from the following:

  • Location-based search and advertising applications such as search, display, and messaging
  • Push and pull advertising methods
  • Individual users, enterprise consumers, analytics solutions providers, and government organizations worldwide

According to the report, with an increased per capita income in the US, customers are more focused on quality of service and personalization. Organizations are leveraging this consumer behavior with the help of location-based pull marketing techniques, to enhance their product visibility through advertisements and online campaigns.

Companies Mentioned:

  • Foursquare
  • xAD
  • Groupon
  • Scanbuy
  • Shopkick
  • Yoose
  • Verve
  • Thumbvista
  • Ping Mobile
  • Qualcomm Izat
  • Thinknear
  • Polaris Wireless
  • Waze (Google)
  • bfonics
  • Gimbal
  • Social Retail.

Key Topics Covered:

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Market research methodology

PART 04: Introduction

PART 05: Market landscape

PART 06: Market segmentation by application

PART 07: Market segmentation by technology

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape

For more information visit http://www.researchandmarkets.com/research/c93xmv/locationbased

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing, Location Based Services, Direct Marketing

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing, Location Based Services, Direct Marketing