DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/c93xmv/locationbased) has announced the addition of the "Location-based Search and Advertising Market in the US 2016-2020" report to their offering.
The location-based search and advertising market in the U.S. is set to grow at a CAGR of 38.59% during the period 2016-2020.
Location-based search and advertising is the best way to communicate the right message to the right set of customers at the right time in a meaningful and engaging way. It is a method of direct communication between consumers and marketing companies, and it helps companies figure out the right set of target customers based on their likes, interests, and geographical locations.
The report covers the present scenario and the growth prospects of the location-based search and advertising market in the US for the period 2016-2020. To calculate the market size, the report considers revenue generated from the following:
- Location-based search and advertising applications such as search, display, and messaging
- Push and pull advertising methods
Individual users, enterprise consumers, analytics solutions providers,
and government organizations worldwide
According to the report, with an increased per capita income in the US, customers are more focused on quality of service and personalization. Organizations are leveraging this consumer behavior with the help of location-based pull marketing techniques, to enhance their product visibility through advertisements and online campaigns.
- Ping Mobile
- Qualcomm Izat
- Polaris Wireless
- Waze (Google)
- Social Retail.
Key Topics Covered:
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by application
PART 07: Market segmentation by technology
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
For more information visit http://www.researchandmarkets.com/research/c93xmv/locationbased