SAN DIEGO--(BUSINESS WIRE)--It’s a new day. The San Diego Union-Tribune’s Spanish-language publication will be changing from Enlace to Hoy San Diego, starting Feb. 13. Enlace originally launched in 1999 with the mission to provide news, entertainment content and advertising to the Latino communities in San Diego County and Baja California. Hoy San Diego will continue to serve this community with award-winning journalism and culturally-relevant content.
“It is an honor that Enlace, which has served the community for 16 years, will adopt the Hoy name,” says Roaldo Moran, Publisher of Hoy. “Hoy San Diego will maintain that high standard and commitment to informing the Latino community. And this expansion will make Hoy the largest Spanish-language publication in Southern California and Baja with a total weekly distribution of 1.4 million single copies.”
Delivered in a new tabloid format, Hoy San Diego will offer readers trusted and credible content on topics such as education, health, public services, immigration, entertainment and sports. Original stories will be written by its San Diego-based journalists and Hoy Los Angeles staff. The publication will also curate, adapt and translate relevant coverage from The San Diego Union-Tribune and Los Angeles Times.
“Our reporters bring exclusive local information that is culturally relevant to the reader,” explains Lilia O’Hara, Editor of Hoy San Diego. “We are becoming a stronger instrument to advance the quality of life for Latinos in Southern California.”
Hoy San Diego will be delivered to 134,000 households and available at select retail locations and newspaper racks every Saturday. With zone pages for the North and South regions of San Diego County, as well as Riverside and Baja California editions of Hoy Fin de Semana, Hoy provides advertisers with expansive reach and efficient targeting options in the most important Hispanic markets in the country.
“Advertising in Hoy is an effective way to reach Hispanic consumers throughout the region,” says Rita Jurczyk, Senior Director National & Key Advertising at The San Diego-Union Tribune. “Hoy also extends into other important markets, with publications in Chicago, Philadelphia and Central and South Florida.”
Along with Hoy San Diego, The San Diego Union-Tribune will continue to publish the Spanish-language entertainment and lifestyle weekly Vida Latina San Diego and its website, vidalatinasd.com. For more information, go to sandiegouniontribune.com/about-us.