The e-book profiles the varied, inventive ways customers use promotional products through 72 real-life customer stories. The stories feature promotional products used to bring prospects to tradeshow booths, incentivize employees, say thank you to team members, volunteers and donors, raise funds for charitable causes, unite teams, build brands and create buzz about organizations, events and more.
With ideas from schools, government agencies, small businesses, healthcare and more, this e-book provides inspiration for those seeking creative ways to use logo-emblazoned giveaways, branded promotional items, corporate apparel or personalized gifts.
Among the ideas included in the new edition:
- A business sponsor uses toothpick dispensers to connect with attendees at a local Rib Fest.
- A sunshade raises the profile of a small nonprofit in a highly visible way.
- Pub bottle openers encourage trade show attendees to be “open” to compliance.
- A mortgage lender thanks customers and replaces reams of paper with personalized USB drives loaded with new loan paperwork.
“We’re so happy our customers are willing to share the creative ways they use promotional products,” said Kevin Lyons-Tarr, CEO, 4imprint. “Just when I think the ‘idea well’ might run dry, our customers show us more ways to get their names in front of those who can help them make a difference.”
E-book stories come from 4imprint’s “Two-Second Surveys,” conducted with customers who ordered and used promotional products. 4imprint has been profiling and publishing successful customer ideas since 2012. Download the 9th edition e-book at http://info.4imprint.com/ebook.
4imprint is part of 4imprint Group plc, a publicly traded company on the London Stock Exchange. The Group serves hundreds of thousands of customers with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.