WILTON, Conn.--(BUSINESS WIRE)--SiriusDecisions, the leading global business-to-business (b-to-b) research and advisory firm, announced the addition of six new, innovative SiriusPathwaysTM e-learning courses to its existing catalog of best-in-class, b-to-b sales, marketing and product courseware. The high-impact digital learning programs provide solutions to the skills and training challenges faced by today's b-to-b marketing, sales and product teams.
Designed to upskill organizations in the exact competencies b-to-b professionals need to excel in today’s environment, the new SiriusPathwaysTM specifically support the following roles and their unique needs and goals: Account-Based Marketing, Content Strategy, Lead Nurturing, Marketing Automation, Lead Scoring and Pipeline Acceleration.
The self-paced, adaptive courses allow maximum flexibility and feature a variety of engaging learning components including videos, reading materials, activities, templates, worksheets and guides. The Pathways culminate in a rigorous assessment, which upon completion certifies the participant in their new competencies. Pathways topics are refreshed on a monthly basis to ensure that as roles evolve, participants’ knowledge is kept current, even after certification.
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“The launch of these new Pathways comes at an invaluable time for b-to-b leaders,” said Amanda Morrow-Jensen, Director of Learning of SiriusDecisions. “B-to-b teams need more effective training to quickly transition skills and retain a competitive advantage in this ever-shifting landscape. That level of change and expertise requires more than an e-learning vendor; it requires a true partner. Through our SiriusPathwaysTM, SiriusDecisions is that partner, enabling your team to achieve its goals and outperform the competition in 2016 and beyond.”
Resources
- Connect with SiriusDecisions Learning on Twitter at @SD_eLearning
- Sign up for a free demo of a SiriusPathway™ of your choice
- Click here to learn more about SiriusPathways™
- Learn the necessary best practices for organizational and team success by registering to attend SiriusDecisions annual Summit, taking place May 24-27, at the Gaylord Opryland Resort in Nashville, Tennessee
Tags
SiriusDecisions, SiriusDecisions Learning, SiriusPathways, e-learning, elearning, digital learning, mobile learning, marketing course, sales course, product course, b-to-b, b2b course, b2b elearning, marketing elearning, account-based marketing, content strategy, lead nurturing, marketing automation, lead scoring, pipeline acceleration
About SiriusDecisions
SiriusDecisions is the leading global b-to-b research and advisory firm. We deliver the actionable, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance.
For more information, visit www.siriusdecisions.com.
