LOS ANGELES--(BUSINESS WIRE)--Tongal, the platform of choice for brands, studios and creators to develop premium video content at scale, today announced Amanda Malko will join its team as the company’s first chief marketing officer. Malko, who was previously CMO for prestigious digital marketing agency 360i, will lead the company’s marketing initiatives and work to accelerate Tongal’s growth.
“After years as an agile solution for top brands to produce high-quality video, and achieving another year of record success as a company, bringing on Amanda as our first CMO elevates us as a premier solution for brands and media companies,” said Rob Salvatore, co-founder and CEO of Tongal. “Amanda’s longtime expertise in digital marketing and proven ability to drive growth for disruptive companies will allow us to stay in front of industry trends and continue to offer premium advertising and branded entertainment at a fraction of the cost and time of other models.”
To date, Tongal has created more than 1,000 campaigns for every available screen, which have garnered more than 1 billion views worldwide. In the past year, the Tongal community has grown to 100,000 international creators who have produced successful marketing campaigns, digital advertising spots, TV commercials and other original content for major brands like LEGO, Lenovo, Johnson & Johnson, P&G, Pepsi and more.
“Marketers today require an unprecedented volume of high quality creative, yet are challenged to find a cost-effective and efficient solution,” said Malko. “Tongal is pioneering a new model to create great content at scale by giving brands access to a constant flow of new ideas and creative talent, along with a platform to manage the process. It’s a much needed solution to help brands flourish in this new era.”
Tongal’s recent successes in developing authentic branded campaigns include:
- FIAT’s “Owners’ Stories Project,” a series of videos based on stories of real FIAT owners and their passion for the brand.
- Mattel’s “American Girl BeForever Short Film Project,” a public casting call and competition to create two films for Mattel’s newest BeForever doll characters.
- The “Storytellers — New Voices of The Twilight Saga,” a short film series produced in partnership with Lionsgate, Volvo and Facebook that gave seven female directors the opportunity to create new narratives set in the Twilight universe.
Tongal is crucial in helping these leading brands and others market existing and beloved intellectual property — and create new IP — in ways that fit today’s digital audiences and platforms.
Furthering the company’s capabilities and expertise in content creation, Tongal recently partnered with United Talent Agency to give brands and media companies access to not only Tongal’s community, but UTA’s roster of A-list digital and on-screen talent. Tongal also became a member of Facebook and Instagram’s marketing partner programs last year, and over the past three years has increased revenue by more than 1,200 percent.
Previously, Malko played a key part in establishing 360i as a leading digital agency widely recognized for its innovative work and thought leadership, a role that will now benefit Tongal’s growth and expansion. Before 360i, she held marketing roles at a variety of media and digital marketing companies, including The Associated Press and Massive Incorporated.
Tongal is bringing the world’s creative work to the world’s creative talent. Tongal is a crowdsourced studio, connecting a global community of more than 100,000 independent writers, directors and filmmakers with advertisers, brands, agencies and studios to produce original video content. With more than 1 billion views and 1,000 successful campaigns to date for iconic names like Anhueser-Busch, Procter & Gamble, LEGO, General Mills, Bacardi, NASA, Lionsgate and more, Tongal is the creative resource of choice for innovative businesses that want to scale video content to reach today’s audiences. Tongal’s creative community has produced TV commercials, digital advertising and other original content, delivering advertising and entertainment to screens around the world. Tongal is based in Santa Monica, CA.