SMITHFIELD, R.I.--(BUSINESS WIRE)--FGX International, a leading eyewear designer and marketer, announced today they have teamed up with the Levi’s® brand to launch a unisex collection of branded Levi’s® eyewear for both sunglasses and optical frames.
In the substantial and growing market of sunglasses and optical frames, the FGX International and Levi’s® collaboration will leverage FGX’s impressive 85 year heritage and market expertise of producing eyewear, and the long standing legacy of Levi Strauss & Co.– 162 years and counting. The Levi’s® brand is one of the most iconic, recognized and trusted trademarks worldwide. FGX International’s knowledge in producing superior quality glasses coupled with the cool, modern attitude reflected in the Levi’s® collection will bring a new wave of fresh and current eyewear to the market.
“The Levi’s® core equities are founded on style and authenticity, and our team of designers have captured that essence by producing a stunning collection of original eyewear taking cues from timeless iconic silhouettes and infusing them with contemporary detailing and materials,” said Gina Lazaro, EVP Global Marketing for FGX. “The Levi’s® collection was created with the history of eyewear in mind where vintage design elements are upgraded with innovation to create a look that is genuine and original.”
“FGX International has a tremendous heritage in the eyewear market but is also incredibly innovative, modern, and focused on quality,” said Tom Berry, SVP Business Development for Levi’s®. “We chose FGX International for their talent to marry high-quality production with our values that celebrate style and authenticity. Producing this truly original eyewear collection together is just one more way we can provide Levi’s® fans the ability to ‘Live in Levi’s®’ in an individualized, expressive way.”
The collaboration offers consumers and retailers an assortment of different styles constructed to the highest standards, using modern manufacturing techniques and premium materials guaranteed to impress and excite both consumers and retailers. Select styles come in polarized lenses and a selection of sunglasses can be used with prescription lenses. Each pair features 100% UVA/UVB protection and comes with the iconic Levi’s® batwing logo for reinforced authenticity branding. Levi’s® eyewear will be available in LATAM, Europe and North America in optical stores, department stores and independent opticians.
About Essilor
The world's leading ophthalmic optics company, Essilor designs, manufactures and markets a wide range of lenses to improve and protect eyesight. Its mission is to improve lives by improving sight. To fulfill it, Essilor allocates more than €150 million to research and innovation every year, in a commitment to continuously bringing new, more effective products to market. Its flagship brands are Varilux®, Crizal®, Transitions®, Definity®, Xperio®, Optifog™, Foster Grant®, Bolon® and Costa®. It also develops and markets equipment, instruments and services for eyecare professionals.
For more information, please visit www.essilor.com.
About FGX International
FGX International is a wholly-owned subsidiary of Essilor International. FGX International is a leading designer and marketer of sunglasses, optical frames and non-prescription reading glasses with a portfolio of established, highly recognized eyewear brands including Foster Grant®, Ryders®, Magnivision®, Gargoyles®, Corinne McCormack®, Solar Shield®, and Polinelli®. FGX International also holds licenses for brands such as Reebok®, Revlon®, Ironman®, Dockers®, Nine West®, and Panama Jack®. Based in Smithfield, Rhode Island in the United States, FGX International has additional offices located in New York City; San Luis Obispo, California; Toronto, Canada; Vancouver, Canada; Milan, Italy; Stoke-on-Trent, England; Chessington, England; Mexico City, Mexico; Bangalore, India and Shenzhen, China. For more information about FGX International, please visit www.fgxi.com.
About the Levi’s® brand
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.