LOS ANGELES--(BUSINESS WIRE)--Tongal, the platform for brands, studios and creators to develop premium digital video content, today announced that it will be represented by United Talent Agency (UTA), one of the largest full service talent and literary agencies in the world. The companies are partnering to give brand marketers and media companies access to professional artists, including mainstream film and television talent, digital influencers and new creators emerging from Tongal’s community of 100,000 independent writers, directors, producers and animators.
“Tongal was built to discover creative talent around the world, and provide those people with exciting opportunities to create content for incredible brands and businesses,” said James DeJulio, co-founder, president and chief creative officer at Tongal. “This relationship with UTA amplifies the opportunities that Tongal can bring to both its global creative community and its clients.”
“There is an increasing number of companies, including many brand advertisers, looking to move further upstream in the content development, financing and distribution business,” said Brent Weinstein, partner and head of digital media at United Talent Agency. “At the same time, as a result of democratizing technologies, more and more individuals have the opportunity to build careers as professional artists. Tongal has built a platform that bridges that gap, connecting professional artists with new opportunities, and helping brands and media companies identify new creative partners."
UTA will help develop deeper relationships between Tongal and studios, networks, digital publishers, advertising agencies and brand marketers, and will also expand Tongal’s offering by bringing more traditional talent into the Tongal ecosystem. UTA will also assist Tongal in forming a network of creators who are fluent in the evolving virtual reality landscape, as well as expanding opportunities for Tongal to develop new IP to support, market, enhance or reinvent films and franchises for today’s audiences.
These new relationships will further allow Tongal’s creative community to assist brand marketers in using original entertainment to reach and engage consumers, and will assist media companies looking to tap into a larger talent pool of creatives, to create content to match the new media landscape.
Tongal is bringing the world’s creative work to the world’s creative talent. Tongal is a crowdsourced studio, connecting a global community of more than 100,000 independent writers, directors and filmmakers with advertisers, brands, agencies and studios to produce original video content. With more than 1 billion views and 1,000 successful campaigns to date for iconic names like Anhueser-Busch, Procter & Gamble, LEGO, General Mills, Bacardi, NASA, Lionsgate and more, Tongal is the creative resource of choice for innovative businesses that want to scale video content to reach today’s audiences. Tongal’s creative community has produced TV commercials, digital advertising and other original content, delivering advertising and entertainment to screens around the world. Tongal is based in Santa Monica, Calif.
About United Talent Agency
United Talent Agency is a premier global talent and literary agency representing many of the world's most acclaimed figures in every new and emerging area of entertainment and media, including motion pictures, television, music, digital, broadcast news, theatre, video games, books, fine art and live entertainment. The agency is also globally recognized in the areas of film finance, film packaging, branding, licensing, endorsements and representation of production talent. UTA additionally provides corporate consulting, venture funding and strategic advisory services to companies ranging from start-ups to Fortune 500 companies. UTA acquired The Agency Group, the world’s largest independent music agency, in 2015 to form UTA Music and also acquired market-leading broadcast news agency Bienstock. UTA founded and co-owns leading integrated marketing firm United Entertainment Group, a DJE Company, which focuses on branded entertainment for major consumer brands. UTA has offices in Los Angeles, New York, London, Nashville, Miami, Toronto and Malmo, Sweden.