LONDON--(BUSINESS WIRE)--Heroic Labs and UpDownLeftRight (UDLR) have entered a partnership to radically change the way kids play (and pay) for in-game content. The integration of Heroic Labs’ cross-platform APIs with UDLR’s advanced wearable activity trackers will lead the charge toward a more active, healthy future for gamers everywhere.
According to the ‘Trust for America’s Health’ Annual Report (2007), over 45% of US 12-17 year olds spend more than two hours per day glued to a screen -- and more than 1 in 7 children are overweight. With AB, the upcoming wristband developed by UDLR, the days of spending hours on the couch are over. Everyday activities such as walking, running, jumping, and throwing become activity points that can be used to unlock special in-game items and/or currency. More than an incentive to exercise, UDLR’s platform will also allow developers to ethically monetize under-18 players -- and help parents teach kids how to manage their in-game finances through a regular allowance (“top ups”).
Game studios and other UDLR partners will be able to easily integrate Heroic Labs’ API and hardware extensions into their titles; they will also receive free devkits and early access to the official Software Development Kit (SDK). Naturally, UDLR partners will also be able to host their games on Heroic Labs’ proven scalable infrastructure -- expertly blending multiplayer gameplay and/or social features with UDLR’s activity-driven input.
“Working with UpDownLeftRight has been fantastic,” says Chris Molozian, CEO of Heroic Labs. “UpDownLeftRight’s next-generation wristband will get kids off the couch and into the action through measurable, crucially important physical exercise. We’re thrilled that Heroic Lab’s advanced cross-platform API was chosen to bring additional features to such an important product to market. ”
“Heroic Labs’ APIs are easy to use and very robust -- not only handling parts of our wearable’s backend in games that run on their platform, but also powering the UpDownLeftRight-specific features in compatible titles that utilize Heroic Labs’ unique APIs,” says James King, CEO of UpDownLeftRight. “We couldn’t wish for a more knowledgeable and capable partner.”
UpDownLeftRight’s wearable activity tracker is expected to launch in Q2 2016.
Logos & Photos
UpDownLeftRight (formerly PowaBand) is a wearable gaming and payment platform that allows game developers, studios and publishers to integrate and create amazing mobile and console games powered by kids’ activities. UpDownLeftRight also makes it possible for developers to monetize the under-18 market via a value-store, permission-driven approach to IAPs -- changing the way young people play and pay. To learn more about UpDownLeftRight, please visit http://www.updownleftright.com
About Heroic Labs
Heroic Labs’ goal is to help developers build beautiful social and multiplayer games that work at a massive scale. Based in London, Heroic Labs was founded in 2015 by Chris Molozian (CEO), Mo Firouz (COO), and Andrei Mihu (CTO) -- engineers with specialist expertise in scalable, distributed infrastructure. Prior to founding Heroic Labs, the team worked on analytics, mobile APIs, and distributed database technology used by game studios such as Riot Games and Rovio Entertainment. To learn more about Heroic Labs, please visit https://heroiclabs.com.