DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/chlbhp/loyalty) has announced the addition of the "Loyalty Management Market by Type of Solution (Customer Loyalty, Employee Retention and Channel Loyalty), by Deployment Model, by Organization Size, by Vertical and Region - Global Forecast to 2020" report to their offering.
This report on loyalty management software-based solutions estimates the market to grow from USD 1.4 Billion in 2015 to USD 4.0 Billion by 2020, at a CAGR of 23.2% during the forecast period
The report aims at estimating the market size and future growth potential of loyalty management market across different segments such as type of solution, deployment type, organization size, vertical, and region. The base year considered for the study is 2014 and the forecast period is from 2015 to 2020. Large enterprises holds the largest market share in 2015 however the small and medium sized companies are forecasted to grow at highest CAGR from 2015 to 2020.
The increased focus of organizations on customer segmentation has pushed the loyalty management solution vendors to provide better solutions for effective end-to-end management of customer loyalty programs. Users are getting connected with each other and with the retail and banking industries through various mobile apps. This significant rise in mobile technologies is one of the major drivers driving the growth of the market across the globe.
This research report on loyalty management divides the market on the basis of types of solutions into customer loyalty solutions, employee retention solutions, and channel loyalty solutions. The customer loyalty solutions segment is estimated to hold the largest market share in 2015. However, the employee retention solutions are projected to grow at the highest CAGR during the forecast period.
Scope of the Report
This research report segments the loyalty management market to following submarkets:
By Types of Solutions:
- Customer Loyalty Solutions
- Employee Retention Solutions
- Channel Loyalty Solutions
By Deployment Types:
By Organization Size:
- Large Enterprises
- Banking, Financial Services, and Insurance (BFSI)
- Retail and Consumer Goods
- IT & Telecommunication
- Healthcare and Life Sciences
- Travel and Hospitality
- Media and Entertainment
Key Topics Covered:
2 Research Methodology
3 Executive Summary
4 Premium Insights
5 Market Overview
6 Industry Trends
7 Loyalty Management Market Analysis, By Solution
8 Market Analysis, By Deployment Model
9 Market Analysis, By Organization Size
10 Loyalty Management Market Analysis, By Vertical
11 Geographic Analysis
12 Competitive Landscape
13 Company Profiles
- Aimia Incorporation (Aimia)
- Fis (Fidelity Information Services)
- IBM Corporation
- Maritz Holdings Inc. (Martiz)
- Microstrategy Inc.
- Oracle Corporation (Oracle)
- SAP SE
- Tibco Software, Inc.
For more information visit http://www.researchandmarkets.com/research/chlbhp/loyalty