Care.com Forecasts Seven New Parenting Trends for 2016 (There's One for Pet Parents Too!)

-- 2016 Will Be The Year of the Enlightened Parent, Professor Nanny, and Saying Farewell to Helicopter Parenting --

WALTHAM, Mass.--()--Care.com (NYSE:CRCM, www.care.com), the world’s largest online destination for finding and managing family care, today announced its predictions for the parenting trends that will shape families in 2016.

“We are beginning to see parents—especially millennial parents—make fundamental shifts in their approach to raising children,” said Katie Bugbee, senior managing editor and global parenting expert at Care.com. “With more dual-income households, greater access to technology, and shifts in parental roles, family dynamics are changing and giving rise to some exciting, and positive parenting trends.”

Continues Bugbee, “Perhaps the biggest trend we’re eying for 2016 will be saying ‘over and out’ to the Helicopter Parent and ‘hello’ to more relaxed parenting.”

CARE.COM PARENTING TREND PREDICTIONS FOR 2016

1. Millennials Left Swipe on Helicopter Parenting—Every child swears she won’t be like her parents when she has kids. Well, millennial parents who grew up with “helicopter” moms and dads are no different. While their parents called their children’s bosses, managed wake-up times, and were hyper-involved with every aspect of their lives, millennials are turning a new page on parenting. This new generation is adopting a “third-child style” of parenting that’s more relaxed and encourages greater independence. These parents won’t micromanage a Google calendar of naps, meals, and play dates. Millennial parents will evoke an Elsa-like let it go approach.

2. Enlightened Parenting – When brands eliminate gender specification on toys and clothes and beloved shows introduce new characters with special needs, it makes big headlines. But is it big news for our kids? In 2016, as companies continue to make important strides, families will parent one step ahead. Enlightened parenting means taking the lead from our children, who don’t always see their friend's wheelchair or the little boy playing princess as points of discussion. A few questions, maybe, but for them, it’s just how their world looks. Enlightened parents believe that showing understanding and acceptance without necessarily telling can be a stronger, more modern message to kids when helping to breakdown stereotypes and gender norms.

3. The Rise of the Professor Nanny – In 2015, Care.com saw year over year increases in job posts for nannies and caregivers with special pedigree, including college degrees (+25%) and CPR/First Aid (+55%). In 2016, parents will want master degrees, medical licenses, child psychology backgrounds, CPR certification and more when hiring a caregiver.

4. Hybrid Names, 2.0 and the Lorelei Gilmore Effect – The hyphenated last name is so 2015. In 2016, it will be all about the hybrid first name. More families are creating new first names for their children by creatively combining two or more sentimental or meaningful favorites. Can’t decide between Great Aunt Eileen and Grandma Lynn? Hello, baby Eilynn.

Bonus Trend: The “Lorelei Gilmore Effect” is on the rise. It’s no longer just first sons carrying on the family name. More families are opting to name daughters after their mothers.

5. The Downsized Parent – Today’s families are overscheduled and overshared. 2016 will usher in a new age of simplified parenting with a less-can-be-more approach to everything from the holidays, to after school activities and birthday parties, as families downsize their lifestyles and outsource more. Moms – and Dads! – are letting go of the idea that they can do it all, and are being strategic about maximizing their help. Many parents are choosing caregivers, babysitters, and nannies who are open to doing more around the house. Whether it’s helping to prepare for a birthday party, wrapping presents around the holidays, or doing light housekeeping, being able to let go of some of the little things is allowing parents to be more present and available with their children.

6. “We Have 2 Nannies” Families – It’s not just the rich and famous hiring multiple nannies. In 2016, as more families take on less conventional work hours and schedules, we predict they’ll become more creative in building a care team to help them throughout the week. There are benefits too: less over time pay when you spread hours between multiple caregivers, more variety for the kids, and the ability to hire caregivers with different strengths for different needs within the family. And with the rise of the “Flex Economy,” we predict more care providers will be open to working with multiple families where different jobs can offer surprising advantages, flexibility, and benefits.

And Because We Love Our Pets Like Our Kids…..

7. The Paleo, Gluten-Free Vegan Pet – We know parents are more tuned-in than ever to the nutritional needs of their kids, and it extends to their pets too! Modern day pet parents are developing custom diet plans to ensure the health and longevity of their furry friends. Before you share that treat, make sure it’s vegan!

For more, visit Care.com/parentingtrends.

About Care.com

Since launching in 2007, Care.com (NYSE: CRCM) has been committed to solving the complex care challenges that impact families, caregivers, employers, and care service companies. Today,Care.com is the world’s largest online destination for finding and managing family care, with 17.8 million member consumers* across 16 countries, including the US, UK, Canada and parts of Western Europe, and approximately half a million employees of corporate clients having access to our services. Spanning child care to senior care, pet care, housekeeping and more, Care.com provides a sweeping array of services for families and caregivers to find, manage and pay for care or find employment. These include: a comprehensive suite of safety tools and resources members may use to help make more informed hiring decisions – such as third-party background check services, monitored messaging, and tips on hiring best practices; easy ways for caregivers to be paid online or via mobile app; and household payroll and tax services provided by Care.com HomePay. Care.com builds employers customized benefits packages covering child care, back up care and senior care consulting services through its Global Workplace Solutions, and serves care businesses with marketing and recruiting support. To further connect families, Care.com has expanded its consumer service with its 2013 acquisition of Big Tent, a community platform. Headquartered in Waltham, Massachusetts, Care.com has offices in Berlin, Austin, New York City and Silicon Valley.

*As of September 2015

Contacts

Care.com
Laurie Coghlan, 609-238-6388
Public Relations
Laurie.Coghlan@care.com

Release Summary

Care.com today announced its predictions for the parenting trends that will shape families in 2016. Looking at various influences, we've highlighted the 7 parenting trends we expect to gain momentum.

Contacts

Care.com
Laurie Coghlan, 609-238-6388
Public Relations
Laurie.Coghlan@care.com